Marketing Executive - SEO & PPC
I am working with a market leader within the consumer loans market, based in a unique office location moving to Dartford in May. Founded in 2004 this established and well-regarded financial services company employs over 80 people offering competitive salaries with excellent benefits including an annual or quarterly bonus scheme, a paid day off to celebrate your Birthday and much, much more! Placing customer service at the heart of their business they have an incredibly exciting year lined up with huge plans on the horizon.
You will be responsible for creating and implementing SEO & PPC strategies in line with overall business objectives, the candidate will also manage all PPC platforms on a day-to-day basis to ensure the delivery of channel KPI’s.
Duties & responsibilities
·Support & manage the company's SEO strategy following Googles best practise guidelines;
·Conduct Keyword research using a variety of SEO & PPC tools;
·Monitor & review competitor SEO & PPC campaigns and feedback results to ensure our campaigns remain best in-class;
·Propose content & metadata recommendations based on research & analysis;
·Work alongside team members to define content ideas;
·Build and develop relationships & outreach strategies with key influencers and bloggers;
·Build and develop relationships with key influencers and bloggers, implementing influencer and customer advocate programs;
·Act as the point of contact to respond to online comments / enquiries;
·Responsible for analysis and reporting on KPI’s, such as bounce rate, visitor numbers, cost per acquisition across organic and paid channels.
Personal Profile/ Experience
·At least 1 to 3 years in SEO & PPC either in-house or agency;
·Strong knowledge in SEO, PPC, YouTube Ads, Social Marketing & general online marketing;
·Proven methods of improving inbound traffic and leads / revenue;
·Demonstrated experience with Google Adwords, Google Analytics, Search Console, SEO tools & review platforms;
·Experience using an automated marketing tool, desirable (Hubspot, Eloqua, Marketo or Pardot);
·Highly organised with the ability to work to tight deadlines;
·Experience publishing content in a website CMS (Wordpress);
·Demonstrated experience with Adwords, Google Analytics, Search Console, SEO tools & review platforms;
·Experience in email marketing and creating work flows;
·Experience with A/B testing.