Brand & Marketing - Senior Strategy Planner

Recruiter
We Are SSG
Location
Northamptonshire
Posted
13 Apr 2018
Closes
21 Apr 2018
Contract Type
Permanent
Hours
Full Time

Brand & Marketing - Senior Strategy Planner
Location: Northamptonshire or commutable from Leicester, Bedford, Huntingdon, Milton Keynes, Rushden, Kettering, Buckingham

Perm: Permanent

Salary: Competitive + Benefits

Due to continued growth this leading agency is wanting to appoint a Brand & Marketing Senior Strategy Planner. This is a newly created position within the business and therefore require a seasoned strategy planner who will develop and present marketing recommendations across a variety of blue chip clients! Interested then read on.

You will be experienced in working across multiple projects. Responsible for developing Key insight, understand touch points within the 'shopper journey’ across all media channels.

Responsibilities:

  • You will be responsible for identifying, interpreting data for actionable insights, and applying those insights to develop and deliver well informed strategies across brands and categories
  • Investigating, collating and examining the client’s businesses and understanding their brands and their objectives i.e understanding the client, the brand, the category, their target market and consumer/shopper and competitors.
  • Working with and developing data-led solutions and comms
  • Presenting findings to senior clients, with the ability to translate and explain the strategy and findings in a way all will understand (No Jargon!)

Experience:

  • You will be experienced in knowing how to and where to source data, trends and reports for the relevant clients and their businesses / categories
  • You will have a proven track record in developing brand and marketing strategies within a Consumer/Retail led or FMCG environment
  • Delivery, documenting and presenting experience essential
  • Proven experience in developing key strategic insights

Tags: Marketing, Branding, Brands, Online, Offline, Instore, Digital, Strategy, Strategic, Collating, Data, large data, insights, communications, media, shopper journey, consumer journey, consumer insights, buying behaviours, Competitor analysis, marketing planner, strategy planner, brand journey, senior planner, Retail, Beverage, Food, FMCG.

Employment Agency - Graphein Recruitment is a UK-based recruitment & resource specialist supplying to Design, Digital, Media and Marketing disciplines for permanent, freelance and contract opportunities

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