Head of Customer Marketing - SMBs

Recruiter
INTELLIGENT PEOPLE LTD
Location
London (Central)
Posted
11 Apr 2018
Closes
20 May 2018
Contract Type
Permanent
Hours
Full Time
Working for a high-growth b2b digital technology company, the Head of Customer Marketing / Head of CRM / Senior Marketing Manager will create and execute the multichannel lifecycle marketing strategy, improve customer experience and ultimately increase retention of their SMB customer base.

The Head of Customer Marketing / Head of CRM / Senior Marketing Manager will be responsible for:
*Leading the customer lifecycle marketing strategy from onboarding to retention
*Identifying, prioritising and delivering key optimisations throughout the customer journey across all touchpoints and channels
*Driving customer retention through email, SMS, DM, social and contact centre
*Defining key customer metrics
*Working closely with analytics team to create targeted marketing campaigns to specific segments of the customer base
*Working closely with the Marketing Director on overall marketing strategy
*Leading, mentoring and growing a team
*Setting and delivering the budget

The Head of Customer Marketing / Head of CRM / Senior Marketing Manager will have:
*Strong b2b retention marketing experience, ideally to SME/SMB
*Commercial acumen
*Great communication skills and stakeholder management
*Excellent analytical skills and a data driven mindset
*A good understanding of the customer journey
*Candidates may come from any sector, such as consumer, technology, IT Services, SAAS software, finance, gaming, eCommerce, entertainment, media, travel, retail etc.

This is a fantastic opportunity for a talented Head of Customer Marketing / Head of CRM / Senior Marketing Manager to step into this newly created role and drive retention and cross sale opportunities. The business is going through double-digit YOY growth and can offer an excellent benefits package, as well as great career progression.

Intelligent People is a specialist Head of Customer Marketing recruitment agency.

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