Senior Brand Marketing Officer

Recruiter
TRP Recruitment
Location
London (Greater)
Posted
13 Apr 2018
Closes
12 May 2018
Contract Type
Permanent
Hours
Full Time

We have an exciting new opportunity as a Senior Brand Marketing Officer to join an internationally successful and well-loved premium jewellery brand. Known for their memorable marketing campaigns, our client is a highly desirable employer for marketing positions.

This position as a Senior Brand Marketing Officer involves planning and executing innovative offline media campaigns, therefore previous experience implementing marketing across TV/Print/OOH/Radio is essential.

Main responsibilities will include:

  • Work with the Head of Brand Marketing to plan and execute the global marketing strategy at a local level in line with commercial targets
  • Responsible for implementing national media campaigns (TV/Print/OOH/Radio) and footfall driving activities
  • Work together with Digital Marketing Manager and Senior Social Media & Content Officer to align online and offline media plans
  • Maintain campaign and communication calendars, sharing with wider Marketing department and sales team
  • Work with CRM team to position the brand in front of the relevant audiences
  • Main day-to-day contact with the offline media arm of the UK media agency
  • Highlight areas of opportunities in media and activation utilising media agency resources
  • Carry out ongoing reviews of media activity and competitors to highlight new opportunities Budgets & Reporting
  • Identify areas of improvement/testing to drive efficiencies of media plans
  • Manage media budgets and invoicing for TV, Print, OOH and radio campaigns on a monthly/quarterly basis
  • Manage the relationship with the distributor in Ireland to ensure all marketing communication and reporting documents from EMEA/Global teams are shared with them
  • Develop relationships with key third party media providers to ensure smooth execution of TV, OOH and print campaigns
  • Liaise with EMEA creative team to identify locally relevant campaign assets and work with UK creative team on adaptions
  • Build a strong working relationship with the PR team to align both paid and earned publication efforts

Person requirements:

  • Several years of solid experience in organising and managing marketing activity
  • Experience of implementing marketing across TV/Print/OOH/Radio is essential
  • Experience of working within a marketing agency is desirable but not essential
  • Strong communicator and brand ambassador
  • Ability to build relationships with key internal and external stakeholders and key platform partners
  • Thrives in a dynamic, changing and fast-paced environment
  • Up to date with the latest media best practice and trends for marketing

Our client offers an excellent benefits package including: early finish on Fridays, £10 per day for lunch money, a day off for your birthday and other desirable benefits.


This job was originally posted as www.totaljobs.com/job/80945530

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