Digital Analyst

Ageas in the UK
13 Apr 2018
12 May 2018
Contract Type
Full Time
Salary: £21-£30K
CLOSING DATE :12th April 2018

Location York or NorwichWe are looking for the next member of our web analytics and optimisation team.

If you joined our team, you will be joining a group of hard working professionals who are focused on value and positive outcomes. We help our colleagues understand how people are using our websites and online services with a view to improving the performance of sales, marketing activity or the customer experience.

We support each other and collaborate with our colleagues. We expect a high level of professionalism and integrity in everything we do. We specifically support the non-direct part of the UK Aviva business. This includes our main Aviva PLC website, our websites for intermediaries such as financial advisers and insurance brokers, and also quote and apply processes for our strategic partners such as HSBC, Barclays and Santander.


Insurance is ripe for disruption and that is what we are doing here at Aviva. In fact, we are a 320 year old disruptor that is transforming the way our 30m+ worldwide customers engage with our products and service and reinventing and improving the overall customer experience.

Over the past 2 years we have been on one of the most visionary digital transformation journeys of any company within Financial Services and we continue to move towards being a “Digital First” organisation.

Our people and their dedication to our customers is what sets us apart. We have a clear set of values which guide what we do and how we do it: care more, kill complexity, never rest and create legacy.

Putting our customers first and caring passionately about their needs, striving to challenge the status quo and putting things right; this will ensure that Aviva will be there for our customers and for our communities today, tomorrow and for many years to come.


We’re a small team who work with agile, collaborative, cross-functional teams, developing strong relationships with the people we work with. We take care to help our colleagues to understand the often confusing and complex data from web analytics and other digital tools with the goal of improving the effectiveness of sales and marketing and the digital experience of our customers.

There is a high demand for our services and because we own the end to end web analytics process, our roles are incredibly varied and rewarding.

Our team members are passionate about what we do and if you were to become the next member of our team you would be helping us to:

  • Implement best in class web analytics tracking, collecting data from our digital assets using our tag management tool
  • Implement a range of digital marketing technologies using our tag management tool
  • Craft and deliver analysis about our websites to provide actionable insights
  • Utilise Adobe Analytics, Adobe Target, Tealeaf and other digital analytics tools to understand customer behaviour across digital assets
  • Support our colleagues to open up access to digital data through self service
  • Create optimisation tests (AB, MVT, targeting) to demonstrate reliable performance improvements
  • Build positive and lasting relationships with our colleagues and strategic partners
  • Maintain Aviva’s reputation for protecting what’s important to our customers. Such as their personal data.

  • Strong analytical skills, or been in a role that has required high levels of numeracy
  • Strong attention to detail, inquisitive and good organisational skills.
  • Able to simplify and convey complex data and the insights gathered to varied audiences within the organisation.
  • Excellent verbal, listening and written communication skills.
  • Have a keen interest in web and data based technologies
  • Interested in human behaviour and interaction with technology
  • An appreciation of the need for managing risks and implementing controls to protect our reputation
  • Self sufficient and self motivated to excel with minimal supervision.

  • Experience of Adobe Analytics or Google Analytics
  • Experience of a tag a management tool like Adobe DTM, Google Tag Manager or Tealium
  • Experience of using HTML, JavaScript, or other web coding languages
  • Experience of a user replay technology such as Tealeaf
  • Experience of an optimisation testing tool such as Adobe Target, Optimizely or Mazymiser.
What will you get for this role?

  • Salary of between £21,000 and £30,000
  • Generous defined contribution pension scheme
  • Annual performance related bonus and pay review
  • Minimum holiday allowance of 25 days plus bank holidays and the option to buy/sell up to 5 additional days
  • Up to 30% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family
  • Excellent range of flexible benefits to include a matching share save scheme
Bring to Aviva what makes you different and we’ll support you to do the best work of your life. We encourage applications from everyone who wants to help us achieve our purpose of helping our customers to Defy Uncertainty.

One of Aviva’s core values is Care More, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities, further studies and hobbies.

We prefer all applications to be submitted online, however if you require an alternative method of applying please contact Becky in the Resourcing team on 01904 684121.

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