Data Analyst

13 Apr 2018
20 Apr 2018
Contract Type
Full Time

Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. Our mission is simple: We solve problems others ignore with exciting new technologies which defy convention.

Market Overview

Dyson HQ, is tucked away in the Wiltshire countryside, our secluded location helps us to protect our ideas and stay independent-minded. Yet nearby are the fashionable cities of Bristol and Bath (where a young James Dyson invented cyclone technology).

The growing campus is the heartbeat of Dyson. Benefitting from an onsite Gym, sports pitch, multiple cafes and a nature walk. Over 2,000 people, including James himself, spend their days strategizing, inventing technology and telling the Dyson story to the world.

Function Overview

The Marketing Analytics Data Environment (MADE) program is key in putting the owner at the heart of the Dyson business and establishing a data-driven operating model. The MADE dataset will be used to capture key interactions from source systems (internal & external data sets) to help you build and inform the enriched profiles we use to personalize our communications with Owners.


The Digital Data Analyst is responsible for helping support the Made Programmes overall measurement approach to digital, for demonstrating the effectiveness of our work, for delivering actionable insights and for refining the operational delivery of results and analysis on an ongoing basis.

You will make it your business to capture requirements, to understand objectives and to offer the right reporting solution for each brand and/or brief. It could be a large, extensive, insight-led project, or it might be a quicker, more ad hoc set of queries, or it might amount to more routine weekly / monthly surfacing of results and observance of trends.

- to analyse and interpret data relating to digital activity, to identify insights in respect of consumer behaviour and content performance, and to make actionable recommendations in aid of digital strategy and creative work.

- to create dashboards, write reports and deliver presentations to clients that surface results, findings and suggested improvements.

- to liaise with clients, strategists and client service to gather requirements, to understand client objectives, to turn these into performance KPIs, and to tailor reporting and analysis to actual business needs – particularly in respect of format and frequency.

- to provide some support and/or oversight to the wider Strategy and Client Service teams regards any of their, more basic, reporting needs.

- to oversee the implementation of JavaScript tagging in support of optimal data collection, and to oversee the data configuration necessary to support the required levels of insight.


- experienced at working in the analytics space.


- Amazon Redshift or similar experience advantages

- a firm grasp of digital metrics

- experience of setting KPIs and creating measurement frameworks.

- an aptitude for dashboard creation, and pulling data from different data sources.

- terrific attention to detail, and very high personal standards when it comes to quality, method and rigour.

- possessed of a passion and a curiosity for numbers, online businesses, emerging platforms and ongoing developments in the world of analytics.

- intellectually curious and tech savvy.

- excellent numerical skills.

- brilliant interpersonal and verbal communication skills.

- superb written skills.

- good, confident presentational skills.

- ability to manage multiple projects simultaneously

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a company bonus and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition

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