Interim Membership Marketing Officer

Recruiter
Huntress
Location
London (Greater)
Posted
13 Apr 2018
Closes
14 May 2018
Sector
Charity
Contract Type
Permanent
Hours
Full Time
Interim Membership Marketing Officer

We have an exciting opportunity for a Marketing specialist from a Membership background to working with a leading Chartered Institute for a period of 6-8 weeks (minimum). The successful candidate will be responsible for Copy development and supporting the review of the renewals process.

What will my responsibilities be?

* Comparator organisations desk research - look at similar organisations based overseas and compare offering, pricing, benefits package etc against the organisation's prospective offering
* Copy development

* Student recruitment:

* create messages and adapt accordingly depending on materials/format: i.e. student/HEI packs, UCAS email, student bulletin, welcome collateral

* Member benefits:

* build on headline copy to create long-tail messages for Students, Associates and Full members (bullet points, paragraphs, headlines)
* support creation of a script for animation/video to promote member benefits
* develop copy for a member/new joiner handbook (working across directorates/teams)

* eBulletins:

* create segmented emails

* Renewals – support the review of the renewals process; refresh, rewrite and develop messages, across the relevant channels, for the entire process
* General administration (including logging merchandise requests and insight projects; fielding queries, raising POs)

What experience do I need to be successful in this post?

* Experience of working within a marketing, communications or R&R environment,
ideally within a membership organisation or charity (must understand marketing principles)
* Ideally a qualification in marketing (though not essential)
* Excellent copywriting (vital; from email copy to campaign messages on leaflets and web – must be able to put the audience at the forefront and balance this with the existing brand/house style)
* Strong and confident communicator – both oral and written skills
* Adept at briefing and working with creative teams/designers (internal and external)
* Able to liaise with colleagues across different departments
* Core administrative skills (raising POs/invoicing), as well as multi-tasking, prioritising
* IT Proficient including:

* Microsoft packages particularly excel, word
* Digital channels (ideally MailChimp or equivalent bulk email systems; SurveyMonkey)

Huntress Search Ltd does not discriminate on the grounds of 'protected characteristics' as defined under the Equality Act and other relevant UK legislation.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK

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