Marketing Manager

You and Me Recruitment Ltd
London (Greater)
13 Apr 2018
20 Apr 2018
Contract Type
Full Time
I am currently working with an international events and publishing business in the heart of London.

My client has leveraged their proprietary market research and a pull-marketing philosophy to create an opt-in database of 35,000 decision makers in the telecom sector.

My client is seeking a Marketing Manager for EMEA who will be responsible for leading and managing all marketing strategy for a portfolio of events to ensure delivery against the business KPIs.

Key skills, qualifications and experience:

• Minimum of 18 months of outstanding commercial event marketing

• 2:1 degree or higher

• Eloquent communicator both verbally and in writing

• Experience of autonomous project leadership

• Hard working and diligent

• Experience with CRM systems, ideally salesforce, is a plus, as is experience of building

email marketing messages in templates

Key Responsibilities:

• Define and implement the overall marketing strategy for a portfolio of events

• Planning, budgeting and implementing effective event marketing campaigns

• Drive sponsorship and delegate revenue through all online and offline channels, with a

key focus on digital channels

• Identify data acquisition strategy to grow the existing databases

• Be innovative and creative with respect to bringing new ideas and methods into practice

• Monthly reporting on both channel and behavioural marketing metrics

• Regularly review campaign analysis to ensure that the target ROI, response rate and CPA are achieved

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