Digital Marketing Manager

Recruiter
Sisu Recruitment
Location
Coleshill
Posted
13 Apr 2018
Closes
16 May 2018
Contract Type
Permanent
Hours
Full Time

Digital Marketing Manager - Blockchain / Cryptocurrencies news site

My client is a start up global news site company based in Coleshill. They are looking for a strong Digital Marketing Manager who has an interest in cryptocurrency and / or blockchain technology. Fundamentally, my client is looking for strong experience marketing information / guides / news to B2C.

My client are now looking to scale quickly, so now is a great time to join and be part of an exciting journey.

Responsibilities:

  • Responsibilities and duties will include:

    • Create and implement the digital marketing strategy and roadmap and manage digital channels (search, affiliates, display and social media) to create brand awareness, generate leads and orders
    • Managing digital operations, creating, designing and delivering campaigns
    • Propose strategy and design test plans to increase the performance and engagement
    • Improving digital content, metrics, design and conversions across all key customer journeys
    • Monitoring and optimizing budget spent, KPIs and ROI for digital campaigns
    • Creating, building and delivering specific digital projects
    • Managing relationships with third parties i.e. creative agencies, digital partners, social media platforms, key influencers

    Person specification:

    • BA/MS degree in management, marketing, engineering or a related field
    • B2C digital marketing background with proven results
    • Proven ability of being a digital expert, creating and implementing digital strategies
    • Ability to build effective and innovative digital initiatives to increase online traffic, leads and conversions
    • Experience in managing and optimizing search, display, affiliates, digital content, and social media
    • Experience with A/B testing, multivariate experiments and performance reporting
    • Strong analytical skills, data-driven and critical thinking
    • Ability to convince and work with internal stakeholders, third parties, peers and senior management
    • Commercial acumen and evidence of setting and delivering KPI's and budget
    • Initiative taking, autonomy, ability to work independently and flexibly
    • Creative skills for contributing new and innovative ideas

We would love to see:

  • Interest in or experience with bitcoin and blockchain applications
  • Experience working in a fast-paced startup environment

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