Digital Marketing Executive

Ivy Blu
London (Greater)
13 Mar 2018
11 Apr 2018
Contract Type
Full Time
Digital Marketing Executive

Ivy Blu are looking for a talented a Digital Marketing Executive to join a growing subscription publisher and training organisation based in West London. This companies publications and training programmes are widely used by schools, care homes, charities, dentists and many other sectors to help develop their teams and ensure that excellence and compliance is achieved in any organisation.

My client is part of a global organisation with offices in 15 countries therefore there is the opportunity for international travel and to grow and progress within this company!

The key responsibilities of a Digital Marketing Executive include:
  • Involvement in all aspects of email marketing activity including planning, copywriting and also editing email templates using HTML/CSS, use of A/B tests and also constantly analysing and improving email marketing campaigns
  • Use web analytical tools such as Google Analytics to provide customer insight
  • Use organic methods to increase engagement and social media followers
  • Content management – by creating and producing content to continue to develop and improve the company website including creating images for the site
  • Design images for the websites, email and also social media campaigns

The ideal Digital Marketing Executive will be skilled in the following:
  • Good knowledge of HTML and Google Analytics
  • A strong interest in email marketing and experience in digital marketing
  • Confident using online communication tools including social media and blogging sites
  • Ability to analyse and report on the sucess of digital campaigns
  • Some experience of planning and implementing integrated email marketing campaigns
  • Experience of A/B testing
  • Excellent communication skills, both in written and verbal
  • Strong analytical and problem-solving abilities
  • Basic skills with a design programme such as Illustrator would be very beneficial
  • Use of WordPress is also desirable

If you are interested in this Digital Marketing Executive role then please give Aman a call on 0333 358 3241

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