Digital Marketing Executive - Award Winning Company/Great Benefits

The Job Vault Ltd
Bristol (City Centre)
12 Mar 2018
15 Mar 2018
Contract Type
Full Time
This role is work as part of the App Marketing Team for this very successful media/publishing company and you, working as the Digital Marketing Executive, would be responsible for creating, implementing and analysing digital marketing campaigns that will drive subscriptions to digital magazines available across their portfolio of well known brands.

There is a really generous 27 days holiday as well as other very good benefits to look forward to as well as progression within the team.


Implement digital marketing campaigns across a large range of channels including email, social, push notifications, display, Mobile Networks and PPC to generate App downloads and subscriptionsCreate, implement and report on digital marketing campaigns across a wide range of channels including Email, Push Notifications, Facebook Ads, PPC, Affiliate and Mobile Networks to drive app downloads and in-app purchasesExecute and measure Content Marketing Strategy ensuring all commercial and customer metrics are delivered, providing key customer insights and learnings from ongoing analysisResponsible for the end-to-end management of campaigns including research, design, implementation, reporting and analysisManage campaign budget to ensure spend is being used effectively across multiple channels and suggest new opportunities to test. App subscriptions – devise and implement campaigns to drive IAP (in app purchases) and shell downloads with a focus on subscriptionsUse web, social and app analytics including Google Analytics, Facebook Power Editor/Ads Manager and AppsFlyer to optimise performance of channelsUse Photoshop to amend creative work for use across multiple channelsManage day-to-day relationships with related platforms, agency partners and key internal stakeholdersStay up to date with industry trends and competitor activity in order to make recommendations on how we can continually improve our digital strategiesTrack cost and revenue KPIs for each campaign maintaining performance trackers at brand level and for portfolio campaigns, presenting this information at team meetings when necessaryMaintain quality competitor analysis research covering product, pricing strategy, proposition, marketing tactics and initiativesOptimize existing affiliate’s relationships and suggest new partners to explore working withQualifications:

Educated to degree level or equivalent (marketing ideally)Significant experience in digital marketing, with a proven successful track record in digital campaign managementExperience of digital/App customer journey analysis, and conversion optimisationExperience of working with Email Service Providers, preferably Adestra and competent in building and launching email campaignsNumerate and analytical, with a strong understanding of Microsoft Excel and web analytics, specifically Google AnalyticsDemonstrable experience of creating successful content marketing plans across several platformsExperience in mining and selecting appropriate campaign data from a Customer databaseKnowledge and experience of HTMLKnowledge and experience of Adobe PhotoshopDemonstrable experience of creating successful content marketing plans across several platformsExperience of social campaign managementExperience of App marketing to various platform storesKnowledge of Push Notification campaign management is desirableAwareness of developing trends in Publishing such as Apple News and Facebook Instant ArticlesStrong understanding of current digital marketing concepts, and best practiceUnderstanding of subscriptions based business models is desirable but not a requirementExcellent copy-writing skills with ability to write marketing copy depending on channelAble to communicate clearly (in writing, presentations and on a one-to-one basis) to all stakeholdersSalary to £25k - apply now for more details!
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