Consent Marketing Manager

London (Greater)
11 Mar 2018
20 Apr 2018
Contract Type
Full Time


Working across the organisation, the role will be responsible for implementing the charity's consent marketing programme in order to maximise permissions across a number of key segments and channels. The role will be key to connecting our strategic approach with an effective marketing plan that will maximise consent levels. The role will feed into a broader programme of work around our GDPR compliance and will need to work collaboratively with other colleagues to ensure work is prioritised, sequenced and aligned appropriately.

The role will work directly with marketing delivery teams to ensure visibility of all marketing activity ensuring we are optimising data capture to protect income generation activities ensuring our service users, volunteers, campaigners and members of the public have an excellent Diabetes UK experience.

This is a 6 month fixed term contract.


What we can offer you:

  • Generous annual leave starting at 25 days plus bank holidays
  • A Cash Healthcare Plan (giving you up to £1,600 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments)
  • Early finish Friday and flexible working
  • Discounts on gym membership and days out
  • Employee assistance programme to give you support on any issues that come up in life
  • Annual Season ticket loan
  • Very active social scene including sport teams, gardening and other activities
  • Generous pension provision, life assurance and permanent health insurance

Main Responsibilities:

  • Implementation of Diabetes UK's consent marketing strategy
  • Campaign management of all consent marketing activities from planning to delivery
  • Manage and report on the consent marketing budget
  • To be familiar with legal and regulatory changes in Data Protection legislation and wider regulation including the Fundraising Regulator and Institute of Fundraising
  • Work closely with Information Governance, Legal and Information Technology departments to ensure all data capture and processing is compliant and loaded to the database according to internal processing guidance
  • Work closely with colleagues in Business Support to ensure our consent marketing activity is aligned to the organisations wider GDPR work
  • Manage relationships with key suppliers to ensure tasks are completed to objectives and budget
  • Work with key teams across Diabetes UK to ensure all activity is coordinated and aligned to existing supporter communications plans

Ideal Candidate

The best person for this job will be able to:

  • Deliver operational plans along with effective monitoring and control systems.
  • Manage complex budgets.
  • Work under pressure, meet deadlines and work as part of a team.
  • Analyse and interpret results and translate this analysis into action.
  • Use initiative and have the confidence to make decisions.
  • Develop strong working relationships with internal and external stakeholders

The best person for this job will have experience in:

  • Delivering marketing projects in a complex organisation
  • Planning and executing successful direct marketing campaigns
  • Multi-channel direct marketing campaigns including direct mail, email and online
  • Data segmentation and targeting of audiences for marketing purposes as well as experience working with databases

The best person for this job will be:

  • Qualified to degree level or equivalent in a marketing discipline.
  • Creative and confident, valuing research and paying close attention to accuracy.
  • Well-organised, proactive and able to prioritise own work; with strong project management and planning skills.
  • Excellent at influencing and negotiating.
  • Strong team worker and motivator of self and others.

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