Content Executive - copy

Newcastle Upon Tyne
10 Mar 2018
10 Apr 2018
Contract Type
Full Time

About the role

We have an excellent opportunity for a Content Executive to support the Content Manager in the execution, delivery and reporting of marketing activity across the Lookers brand.

You'll get the chance to flex your creative muscles and think strategically, all the while representing some of the most desirable car brands on the planet.

Our office is full of sharp, creative minds, all ready to assist you on your way to building a successful career at Lookers. We also promise to have a little fun along the way. Oh, and quite often there will also be cake.

You will be joining the Marketing Communications team where you play an important part of the team as we communicate with both our customers and prospects.

What you'll do

As our Content Executive you will be responsible for supporting the Content Manager in the creation and execution of our marketing activities in a quality and timely way. It's a varied role (we like it that way), with activities including but not exclusively involving:

· The creation and management of original and engaging content that can be shared through the most appropriate channels, predominantly email.

· Analyse and share the engagement of key brand content.

· Be a custodian of, and safeguard the Lookers Marketing Asset Bank.

· Support and add to the Lookers Marketing Content Calendar

· Supporting colleagues to ensure all campaigns and projects (email, website, social media, TV, radio, events, sponsorships, partnerships etc.) meet their objectives, on time and on budget.

· Develop and nurture positive business relationships, both internally and externally.

· Develop insight into target consumer groups. Your insights will be vitally important.

· Provide local marketing support for Brand Marketing Managers, working to agreed commercial objectives.

· Administrative support, including production of campaign reports and insights. You'll be able to prove what worked and what could be done better.

· Seek out new marketing opportunities and trends through research and industry knowledge. We're an approachable marketing team and are always open to new ideas.

· Ensure all marketing communications adhere to Manufacturer Brand Guidelines and act as a Brand Guardian within the wider Lookers network. It's an easy brand to love, so you'll want to protect it.

· Work very closely with the wider marketing team and secure support from designers, copywriters, a media buyer, and the digital team as required. They're a friendly, talented bunch, so you'll be in good hands.

What we're looking for

· Proven experience and interest in Marketing, email marketing and social media

· Passionate about content and have a strong creative flair.

· Experience in retail, FMCG, the automotive industry, or a similar fast-paced industry. No two days are the same….and we love it!

· A high level of IT literacy including Microsoft office (Word, Excel and PowerPoint at a minimum).

· Experience with HTML, Photoshop, InDesign and CMS platforms

· High level of accuracy and attention to detail. There are some definite perfectionists amongst the team.

· Excellent organisational skills.

· Self-motivated and proactive. We like a positive 'can-do' attitude here.

· Excellent interpersonal skills with the ability to build good relationships at all levels.

· Good communicator with excellent verbal and written skills.

· Ability to work well under pressure, manage several projects simultaneously, with effective management of own time.

· Flexibility to travel as required, including occasional overnight stays.

· Full UK Driving licence and own transport are preferable.


· Familiarity of SEO, PPC and other online marketing disciplines including Communicator email software.

· It is also desirable, but not essential to have a marketing degree or formal marketing qualification such as IDM or CIM.

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