Senior Data Analytics Manager

GDS Group
Bristol (City Centre)
10 Mar 2018
14 Mar 2018
Contract Type
Full Time
Salary up to £60,000

OTE up to £75,000

This newly formed position is a great opportunity to join an organisation with a vision and purpose which places data driven marketing & actionable insights at its very core, with the aim to accelerate and deepen customer engagement and meet our acquisition goals. Being a business build on delivering a personal service to our senior clients, we seek to deliver highly personalised customer journeys.

Your ability to identify and more define actionable insights for personalisation and relevance is central to GDS Group’s differentiation and growth strategy.

It is such an exciting time to join GDS Group, our data strategy is pivotal to our success of our business transforming into a digital-first acquisition and retention model.The role will build out a Digital team who will be closely aligned with the Marketing, Innovation and IT teams to support all of GDS Group's global events with your team central to strategy, proposition and product roadmap development.

Your use of data intelligence will develop CRM actionability capabilities through strategic leadership of our data first digital strategy. Real time reporting and adoption of advanced data analytics and data science will build best practice across the business.

The role requires a degree of digital transformation and change leadership and would suit someone who loves shaping realities and is equally comfortable being hands on with key projects.


Lead the capabilities roadmap that will enable GDS Group to deliver unique, personally relevant experiences to every user of its services. These experiences will reflect unique characteristics such as location, role and cross-device consumption, and deliver more relevant and engaging experiences to customers.Ensure our technical capabilities allow for the management and enrichment of profiles to enable those personalised experiences.Build a consistent approach for the analysis, interpretation, reporting and presentation of campaign reports and consumer dataManage the data insights tools and identify the new capabilities required to deliver advanced data insightsLead the process of designing and developing data mining and analytics to gain a better understanding at customer level and in an actionable way.Ensure that GDS Group’s systems and processes comply with Data Protection and PrivacyDefine changes and new practices in the use of data (email, telephone, Direct Mail, other electronic communication) that need to be introduced to manage user records correctly to comply with Data Protection and Privacy (legal and best practice) recommendationsLead the process of Data Strategy and development to identify the necessary processes and skills in data management which is required to achieve its immediate acquisition and long-term growth objectives.Implement the Data Strategy by leading and supporting teams across the organisation and in collaboration with the board, Marketing, IT and Acquisition teams.Skills / Experience

Propensity modelling and statistical modellingManaging customer lifecycle and online behaviour analyticsManaging multichannel marketing campaigns and assessing channel performanceImplementing new analytics capability and developing supporting processesDevelopment and implementation of a data strategyChange management within an organisation and able to articulate & implement change tools and methodologiesExcellent understanding of business drivers behind marketing and the impact on data processingKnowledge of data protection (and privacy) legislation and best practice and an appreciation of the demands of the organisation in handling such legislationExcellent understanding of database technologies & marketing automation tools
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