Very CompetitiveThe Opportunity
An exciting and rare opportunity has arisen within the ECRM team within one on the UKs largest brands. My client are looking for an ECRM Manager who is passionate about delivering marketing campaigns based on data driven insight. They’re looking for someone who’s highly motivated and wants to take that next step in their career.Responsibilities·This role sits within a team where you will ensure all campaigns deliver against the overarching strategy in order to increase audience engagement and brand awareness·The scope of role includes working in partnership with the wider marketing team in order to develop and implement automated customer journeys·Take responsibility for the delivery of campaigns through channels available on the new email software platform as well as other third party tools for SMS and social·Proactively generate new ideas and initiatives to push engagement for the complete customer journey·Encourage and involve the wider marketing team with testing and optimising their lifecycle campaigns, including, editing messages, leading design and copy reviews, structuring AB tests, scheduling deliveries and reporting on email results·Track and analyse key performance metrics and identify how they impact overall success – in particular the user journey
Requirements·Knowledge and understanding of email marketing, social media, performance and deliverability·Knowledge of best practices for creating optimised email templates, automated lifecycle programs, dynamic content, testing methodologies, list segmentation and inbox placement.·Have a proven track record creating acquisition, retention, engagement, and segmentation strategies.·Advanced knowledge of Microsoft Excel (including pivot tables and formulas)·Understanding of Web Analytics platforms
Benefits·28 days holiday·Great share scheme·Free gym·Generous pension scheme·Great working environmentHow to Apply
If you believe that you have the skills and experience for the role – then please get in touch. We also offer a referral scheme for any candidates whose details are passed to us that we successfully place. If you have any further questions then please contact Aaron Elliot at Yolk Recruitment on 02921 673 756.
*Please note, whilst we do our best to contact all candidates, due to the high number of applications we receive we cannot guarantee this for every role. If you have not heard anything from us within 7
This job was originally posted as www.totaljobs.com/job/80398379