Digital Marketing Executive

Michael Sharma Group
12 Mar 2018
14 Mar 2018
Contract Type
Full Time
Client: My client is a market leading retailer, with a nationwide presence, bucking the trend and growing every year.

Role: We are looking for a self-motivated and forward-thinking Loyalty & CRM Assistant with a passion for digital marketing to join the market-leading multi-channel team based in Hams Hall, Coleshill. This role would be suited to a CRM or Loyalty Assistant or Executive from either an e-mail marketing or loyalty background who has a keen interest in customer loyalty and campaign management.

About the role

Supporting the management and development of our Rewards Card programme

Build and implement the Reward Card strategy including planning, briefing, implementation and analysisCoordinates the day to day delivery of the loyalty programmes to ensure the achievement of the key performance indicatorsProvide regular reporting on Reward Card performance and identify areas to help optimise the programmes going forwardWork cross functionally to support the wider business objectives in-line with Reward Card customers' needsProvide store and customer service support with Loyalty Card queries.Planning, creating and executing targeted multi-channel customer communcations

Create and deploy customer email campaigns. These may including local marketing campaigns, updating automated programmes or large-scale promotional campaigns.Support the Email Marketing Manager, Customer to develop best in class customer segmentation within the Reward Programme.Co-ordinate and manage programmes within the Reward Scheme including (but not limited to) a Welcome Programme, Birthday Programmes or an Anniversary Programmes.About You

1+ Years' experience in a Loyalty / CRM marketing roleA strong understanding of Loyalty Card programmesExperience in working with data analysis and segmentationStrong project management - ability to manage and deliver several campaigns at the same timeA strong team player with ability to develop strong working relationships across teamsExcellent Microsoft Excel and reporting skillsExcellent verbal and written communication skills.Flexibility to adapt to a fast-changing commercial environmentFull driving licenceInterviews: Interviews will be conducted on an ad-hoc basis until the right candidate is found

Start date: Ideally, the right candidate will be starting by the end of March, or early April, so apply now to avoid dissappointment.


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