Marketing Manager

Milton Keynes
10 Mar 2018
14 Mar 2018
Contract Type
Full Time
Launched in 2004, Cognita is an extraordinary family of schools joining forces in an inspiring world of education with one common purpose: building self-belief and empowering individuals to succeed. With some 70 schools internationally we employ 5,000 teaching and support staff in the care and education of more than 35,000 students. Together, our schools provide a uniquely global education that goes beyond grades to develop all-round academic excellence – equipping young people with the confidence and resourcefulness that prepares them to grow, thrive and find their success in a fast-changing world. If you want to take your career further, we want to support you in achieving that goal within Cognita. We are currently recruiting for a Marketing Manager to report to the Marketing & Admissions Director to be based at the head office in Milton Keynes.

As a Marketing Manager you will be leading and advising a defined group of schools on best practice marketing and admissions management in order to maximise pupil recruitment and retention. You will drive improvements in the impact and effectiveness of each school’s in-house marketing and admissions function in order to grow and sustain a healthy pupil roll.

Key responsibilities

• Guide and support the development of the school’s strategic plan
• Guide the development of annual marketing plans in line with the admissions cycle for each school and review initiatives on a termly basis. Ensure that school marketing plans are aligned with the school’s strategic development plan and that individual campaigns and initiatives make best use of the available budget
• Work with schools to develop clear propositions and creative and innovative marketing campaigns that will support pupil growth
• Work with the teams within the School Support Centre Marketing department; Digital Marketing, Customer Insight & Analytics, Customer Experience and Marketing Managers to share best practice between your schools, identifying best practice from within the wider industry (Education and other industries)
• Define the required annual marketing expenditure for each school based on the specific needs of each
• Ensure that schools implement activities which are in line with the designated marketing expenditure. Monitor marketing expenditure and highlight any issues to ensure that schools operate within agreed budgets
• Ensure that appropriate sign-off of major marketing activities is secured within each school

The ideal candidate will be an experienced marketing professional who has the aptitude and passion to drive our school’s admission & marketing strategies forward. You will have a strong understanding of customer insights, proposition development and defined marketing strategies. You will be creative with strong communication and relationship skills and proficient with MS Office and CRM databases.

In return you will receive an excellent salary package with contributory pension scheme, car allowance, healthcare, life assurance and 25 days holiday per annum.

To apply for the Marketing Manager vacancy with Cognita please click apply and complete the short application procedure. Your details will be treated with absolute confidentiality.
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