Press Assistant - Womenswear 12 month FTC

River Island
Covent Garden
10 Mar 2018
14 Mar 2018
Contract Type
Full Time


With more than 60 years of history in the bag, ours is a brand with an impressive heritage. Style is well and truly in our blood. As well as UK and Ireland, we are represented globally through our stores in Western Europe, Eastern Europe, Middle East and Asia. Our e-commerce business is helping to set the trend globally, shipping to 125 countries whilst also growing our presence on the world’s leading digital fashion marketplaces.

Our people make all the difference. Just as the River Island name pulls customers in off the high street and inspires them to buy online, our employer brand turns the heads of talented people, inspiring them to join, stay and grow with us.


We are currently recruiting for an energetic Press Assistant to join our Press Team for 12 months. Working very closely with the buying and design teams your role will be to help maximise media coverage and exposure for the brand.

Working between our Head Office and showroom in Central London, this is a challenging role operating in a fast paced and responsive environment. Decisions are made and acted on quickly (as our product changes very frequently). The brand is currently performing very well and so it is extremely important that the PR team focus on the future – finding new and interesting ways to support and sustain press activity.

In this role, you will:

  • Managing press requests for samples, images and prices
  • Coordinating with buyers for new product launches and samples
  • Supporting PR team with seasonal and ad hoc events
  • Responsible for showroom visual merchandising and sample replenishment
  • Daily liaison with key fashion media and influencers
  • Press release writing for new collections
  • Keeping press databases up to date
  • Assisting with gifting send outs and VIP requests
  • Managing general administration for the team

WE KNOW WHAT WE’RE DOING… and we know exactly what experience we’re looking for!

  • Work experience in either a Press Office with a high street fashion retailer or with at least 2 fashion magazines
  • Previous experience using PR Shots
  • Good knowledge and contacts across womenswear media and social influencers
  • Excellent communication and writing skills
  • The ability to generate new ideas and make things happen
  • The ability to work well under pressure.


If you are ambitious and love working in a busy environment where every day is new, then River Island is the place to be! As a business, we are committed to developing our talent and offer a fantastic training program to help you optimise your performance and support your career progression with the company. You will be working with industry experts who are passionate about our brand and really know their stuff. They are focused on ensuring they deliver this knowledge to their team to support with their development with the business. What better way to learn and develop your career than alongside someone who has been there and done it themselves! Our working environment is busy, fast moving and responsive to our customers’ needs, much like our training which is unique to our business and reflective of our fun and refreshing brand and our people within it! Our River Academy offers ongoing training and development by running workshops throughout the year varying from courses focusing on softer skills to the more technical courses you may require to perform your duties. It’s not all work and no play here either…we all work hard but we also like to have fun too! We are a social bunch and regularly host events ranging from Summer and Christmas parties, bake offs, and lots of charity events!

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