Reporting into the Content Manager the CRM Executive will be responsible for planning, building, testing, executing and reviewing all CRM campaigns for the My partypoker LIVE brand.
Some of the key responsibilities will be working closely with the Content Manager and our Country Managers on the promotional calendar, ensuring that all campaigns are delivered to an excellent standard in line with the agreed plans. You will need to ensure that all activity delivered is consistent and follows the brand guidelines.
You will be involved in mapping, creating and testing new customer journeys for every stage of the customer lifecycle to maximise customer retention and activation, reduce churn and increase LTV and LTE. You will provide results and analysis on campaign performance with suggested improvements and co-ordinate all language translations required for CRM campaigns. You will need to ensure that all CRM activity carried out is compliant and in line with GDPR, ASA, CAP and regulatory legislation.
We are looking for someone with previous experience of working in a marketing/ CRM team either agency or client side, ideally within the gambling industry. Experience of working with content and/ or campaign management systems is preferred.
You will need a good knowledge of email and overall campaign best practice and experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation.
We offer a competitive salary and a great working environment, which offers flexibility in working hours. Our benefits include a competitive salary, pension contribution, 25 days holiday and a personalised reward programme including childcare vouchers, retail and leisure discounts
If this sounds like you, drop us a line and let us know what you can bring to this role.partypoker LIVE is the live event poker brand of partypoker. We're a global organisation and put simply, we run the best live poker events in the world.We put on events such as partypoker MILLIONS in North America, Latin America, Germany and Russia. Grand Prix's in the UK, Ireland, Austria and Canada, Poker Championships in the Nordics, Germany and Canada. In addition to the amazing Las Vegas and Caribbean poker parties.We're putting the community back in poker!
This job was originally posted as www.totaljobs.com/job/80412172