Data Insight Analyst
Senior Data Insight Analyst
£60,000-£65,000 + Benefits
MBN' client, a leading marketing and advertising agency are in search for a Senior Data Analyst to join their established Insight division.
The successful candidate will be working with a specific client to develop insight to build propensity model and optimize data management platforms.
You will be responsible for delivering accurate reports and optimizing the data management platform to help deliver improved to the client.
Help develop data models for campaigns and future CRM development
Develop and build a variety of reports for the client, primarily using SAS but also with other software packages as directed
Build, validate and deliver analytic models designed to generate true customer insight
Develop the data models across the Customer Journey from acquisition through to repurchase including insight based campaign targeting strategy
Drive campaign optimization by establishing and managing the test and learn process for campaign reporting
Convert analysis output into customer insight that drives marketing performance
Experience using SAS for data manipulation and statistical model development
Experience with Excel including programming elements.
Experience with propensity modelling
Knowledge of other presentation and dash-boarding software such as Xcelsius and familiarity with at least one of the main web analytics packages such as Adobe would be an advantage.
Willingness and ability to share knowledge and present insights within the team
Bachelor's Degree in Mathematics, Statistics, Marketing, Economics, Computer Science, Information technology or equivalent
For more information please contact 0141 225 0139
This job was originally posted as www.totaljobs.com/job/80383307