Marketing Manager - Global Software
Our client is an award winning international software company selling financial software into the SME marketplace.
They are now seeking a creative Marketing Manager with excellent on-boarding & retention skills.
•3 - 5 yearsexperience. Marketing related degree
• Understanding of retention marketing, customer engagement, loyalty, onboarding. Must be related to existing customer marketing.
•Project management and customer marketing skills, preferably within the Fin-Tech space.
•Eloqua - Experience using email, social (multi-channel)
•Strategic thinker with an inquisitive mind that is comfortable both in the detail and at a high level
You will be responsible for the setup, delivery, measurement and optimization of the way that they successfully onboard and engage their accountant customers.
•Accountable for reducing accountant churn and driving the activation rate through multi-channel campaign - email, SMS, PN etc
•Measurement/analysis and reporting of weekly attrition and churn drivers, creating recommendations for improvements to acquisition process, product and comms
•Developing greater understanding of customer needs and wants (FMH, VOC etc) and sharing these with teams to develop and build new capabilities which will improve experience
•Identifying opportunities for performance improvement and taking these through to implementation e.g cross sell, upsell to improve LTV
•Developing relationships with high value customers through events and comms
·International company with growing marketing department.
·Long contract of 6 months possibly longer.
·Casual dress code.
·Close to Victoria station