Marketing Manager - Salary of circa £40,000 - Poole

Bond Williams
10 Mar 2018
14 Mar 2018
Contract Type
Full Time

Marketing Manager - Salary of circa £40,000 - Poole
Our client, a leading company based in Poole are currently looking for a Marketing Manager to join their team. You will be responsible for creating and leading the marketing activities across all touch points to re-energise the brand messaging, extend the reach to a broader target audience and drive sales. Our client is looking for a creative individual who is always a step ahead of the game.

  • To create and develop a new transactional retail website.
  • To improve the current trade websites and marketing material which includes print, catalogues, campaigns, social media and mailers.
  • Drives the definition of the creative brief, creative strategy, and creative solution, and the approach to the overall project
  • Create, Develop, implement, manage and measure of marketing plans that are data and insight driven and, covering multi-channel including direct marketing, PR, digital, social, advertising, events and research in line with the marketing strategy and individual brand strategies.
  • Understand the commercial drivers for the brand by channel and translate these into fully integrated, targeted and segmented marketing plans.
  • Be responsible for the brand management of the businesses core brands, ensuring consistent brand representation amongst internal and external customers.
  • Management of external agencies and suppliers, engagement with key stakeholders across the business.
  • Liaising closely with all departments to ensure marketing support every area of the business where needed.
  • Inputting into the creation of the marketing budget in line with company objectives to ensure strategies are achieved and to be responsible for the management of this budgeted spend.
  • Ensure all campaigns are launched to deadline with a clearly identified target audience and results focused KPIs, reporting back to the directorship.
  • Manage the initiation and development of all print materials including trade and retail catalogues, ensuring product catalogues are designed, collated and printed to deadline.
  • Lead the development of and manage all web content including imagery, product descriptions, content and blog.
  • Website management or retail and trade branded websites.
  • Weekly and monthly performance reporting of site and correlated digital marketing activity, focusing on traffic, engagement, conversion and sales.
  • Identify ways to drive traffic, conversion, customer retention and overall online improvements
  • Coordinating SEO across the site from products, categories, pages and social media

Experience Required:

  • At least 5 years relevant experience in a home retail & consumer marketing.
  • End to end experience of the marketing process from initial briefing all the way to execution.
  • Deliver best-in class content and solutions through direct retail and trade channels.
  • Management of a marketing budget to ensure marketing programmes executed are ROI optimised.
  • Proven track record of converting high-level business and marketing strategy into tangible, effective across channels.
  • End-to-end experience of the marketing process from initial briefing all the way to execution.
  • Understanding of workflows from creation to product launch to achieve the business goals
  • Must have experience and understanding of production processes and how to manage agencies and partners
  • Experienced in planning and delivering marketing activities across a range of channels: advertising, content, social and partnerships
  • Experience in creating and collating product catalogues with tending experience.
  • Strong understanding of effective Creative Design practices, trends, techniques, and processes across various touchpoints or mediums (e.g. packaging, in-store, online, mobile, print, direct).
  • Strong understanding of the branded products and services and broad business strategy and challenges.
  • Demonstrated ability to lead, mentor and manage.

If you are interested in the Marketing Manager role please submit your CV or contact .

Bond Williams Professional Recruitment are an equal opportunity employer and operate as an Employment Business and Recruitment Agency

Similar jobs

Similar jobs