Individual Engagement Officer - Direct Marketing
A great opportunity has arisen for an Individual Engagement Officer for a national charity in order to support the Individual Engagement Manager and the Fundraising Projects Lead and contribute to the development of new products (with a focus on acquisition) across channels for charity's individual engagement team.
Senior Individual Engagement Officer will report to Individual Engagement Manager in the Fundraising Projects Team, part of the Fundraising, Communication & Campaign division. The team works to create, maintain and develop appeals, products and campaigns to recruit and retain supporters for the charity. Within agreed strategies, the team recruits and nurtures supporters towards their optimum level of engagement, to achieve the organisation s goals.
In order to apply you should have the following skills and experience:
Experience of Integrated marketing communications and campaigns
Extensive experience in new products development
Strong background in managing project delivery teams especially around innovation and new products development
Strong Analytical and strategic skills
Strong Experience in working with data and insight teams, assessing behaviour and trends in the charity sector
Proven experience of supporter engagement channels including direct marketing, new media and new product innovation.
Good understanding of balanced needs to build relationships with supporters and achieve specific response targets.
Excellent interpersonal skills.
Experienced in a range of acquisition channels and integrated programme development.
Experience of being in empathy with customers /supporters needs and expectations around multi-channel, multi-message communications.
Ability in writing effective marketing copy and briefs
Excellent diplomacy skills.
Good communication skills.
Good time management / organisational skills.
Experience of selecting, briefing and managing external suppliers/consultants.
Personal involvement/contribution in successful on-line communications.
Experience of mobile marketing / digital channels and campaigning.
The pay rate is based on experience. The max PAYE rate is £19.23 with Ltd/Umbrella rate stoping out at £24.50 per hour.