Paid Search Specialist

Contact Point Resourcing
11 Mar 2018
18 Mar 2018
Contract Type
Full Time
PPC Specialist (Senior) Paid search Specialist

Salary Guide - £30,000 to £40,000

Fleet, Hampshire

If you are a successful Paid SearchSpecialist, or even have a great understanding of PPC / Adwords and you looking for a career in a vibrant, dynamic and cutting edge company, then this could be your dream job. Our client is a very successful Digital Web and Marketing agency based in Hampshire. If you have both the personality and experience to meet our client's requirements, then we would like to hear from you urgently.

This role is a senior position within the business and the expectation is that you will grow and manage your own team within the business.

As a PPC Specialist, your main responsibility will be to manage a portfolio of advertiser accounts. You will be working either directly, or indirectly with advertisers to drive revenue and customer satisfaction. You’ll also leverage your analytical skills to troubleshoot issues in the complex AdWords backend, and to optimize the performance of your accounts. In your role, you will be expected to utilize your passion for teamwork and the Internet to provide outstanding customer service to help improve the performance of AdWords advertisers.

PPC Specialist

Do you have a passion for PPC and are looking for an opportunity to become a key part of a fast growing agency? Then we seriously have the job for you.

Our client is looking for a PPC Specialist to join their fantastic team, in a very key role as a Paid Media Specialist in Fleet, Hampshire. Our Specialist will play a central role in the team, focusing on the strategy, implementation and daily management of PPC accounts accross a range of clients and platforms. The ideal candidate will have worked within a digital marketing agency in a Paid Media focused position and be able to provide evidence of running successful campaigns across multiple platforms.

Key Responsibilities

Build and maintenance of paid search and display accounts across Google AdWords and Google Display Network
Ongoing keyword, audience and competitor research to ensure campaigns are maximising their reach to the right audiences
Write creative and effective ad text to enhance ad performance
Write accurate design briefs for ad creative
Controlling budgets and ensuring campaigns are driving quality leads into the business at
Daily optimisation of ad accounts, utilising data-led decision making as well as appropriate testing techniques (e.g. A/B or multivariate testing)
Use of the latest programmatic marketing theory, practise and platforms, demonstrating understanding of when manual bid management is preferable
Analysing and reporting on campaign and channel performance
Strategy development for all managed paid media campaigns
Generation of client facing monthly and ad-hoc reporting
Build and maintain strong relationships with customers
Keep bringing new ideas to the team and completing any new AdWords specialisms
Have fun and enjoy work every single day
Skill Requirements

18+ months experience of running paid media campaigns
Must be commercially and business minded
Solid knowledge of the AdWords and Google Display Network interfaces
Comprehensive understanding of quality score and Ad rank
Ability to optimise an account in line with a target CPA or ROAS
Solid understanding of relevant platform metrics
Experienced in keyword research
Experienced in bid management
Experienced in data-led ad testing, including A/B and mutlivariate testing
Experienced in competitor analysis
Liaise clients and develop strong client relationships
Able to explain account performance to both new and existing clients
Knowledge of landing page optimisation and testing
Solid knowledge of Google Analytics
Google AdWords Search Certified minimum
Desire to stay up to date with all industry developments
Nice To Haves

Experience with a range of DSPs, including DoubleClick, Facebook Ads Manager and Amazon AAP
Experience in planning creative display campaigns, including effective visuals and messaging
Solid knowledge of web analytics, including setting up comprehensive website and conversion tracking
Experience with Google Tag Manager
Understanding of good UX/UI in relation to improving landing page performance
Wider understanding of popular digital marketing channels (e.g. SEO and social media marketing) and how they impact / interact with PPC
Key Attributes

A self motivated individual
An outgoing, positive thinker, with consistent levels of evident enthusiasm
High level of attention to detail
Highly analytical and data driven
Flexible, versatile and ability to cope well in a high pressure environment
Open, honest and direct. Comfortable in giving and receiving constructive feedback
Has high personal standards and promotes them in others
Passionate for learning and keeping up-to-date with latest technology and techniques
A valued team member, upholding company values and professional integrity at all times
Soft Skills

Solid written and verbal communication
Good time management
Comfortable conversing with clients
Passion for PPC as a channel
Salary Guide - £30,000 to £40,000 for this role as a PPC Specialist

For further details on this PPC Specialist role, please get in touch with Andy at Contact Point Resourcing, or APPLY now

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