Senior Brand Manager

Blackfield Associates
Lyons Gate
09 Mar 2018
15 Mar 2018
Contract Type
Full Time
A fantastic opportunity to work for an exciting and growing Biotech who are expanding their French operations ready for the launch of new, recently approved products. They are searching for an innovative and passionate Senior Brand Manager who will have a lead in the marketing and strategy development for upcoming launches of their speciality niche products in the French markets.

This senior role reports directly to the General Manager and has responsibilities and objectives of:

* Developing and leading the brand and marketing strategy for the county in line with the overall European guidelines
* Work closely with the other EU marketing teams to ensure smooth implementation of EU marketing strategies
* Develop sales and marketing materials for the products and adapt central messages to regional specific messages as needed
* Lead and manage agencies to ensure projects are delivered to the agreed performance metrics
* Establish and maintain strong networks outside of the organisation including but not limited to specialists in therapeutic area, pharmacists and payors, specialist nurses and professional organisations
* Deliver on pre-set marketing and sales objectives within the agreed budget framework that will be agreed in alignment with the General Manager

To be consider for this role individuals experience, and expertise should include:

* A university degree level or equivalent in business or science
* Sales and marketing experience in healthcare/pharmaceutical/biotech industry
* Previous working experience of very niche, secondary care therapy area
* At least one full cycle of the strategic and tactical planning process
* Campaign development from initiation to execution
* Excellent interpersonal skill with a proven track record of effectiveness as a cross-functional team player and project leader

This position is an office based role that will include some European travel to other EU countries as well as regular travel in country.

STR Limited is acting as an Employment Agency in relation to this vacancy.

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