Digital Marketing Manager

Michael Page Digital
09 Mar 2018
17 Mar 2018
Contract Type
Full Time

  • Working for a growing global travel insurance business

  • An opportunity to work for a growing team with progression opportunities

Client Details

The client are a leading global provider of travel insurance. With a growing presence in the UK and EMEA, the business are looking to hire a Digital Marketing Manager into their growing UK digital team. This role is based in Uxbridge.

As Digital Marketing Specialist you will have responsibility for achieving revenue targets and implement online growth strategies for a significant portfolio of Cover-More & its strategic partners.

Your objectives will be to maintain robust relationships with our client, while increasing online traffic, customer satisfaction, conversion rates, sales values and sales generation.

You will deliver the online customer marketing program, and maximise revenue via online growth strategies, initiatives, website optimisation, online marketing, web and sales analytics, web testing and content optimisation.


Key responsibilities of the Digital Marketing Manager:

  • Build robust client relationships to ensure mutually beneficial objectives are achieved0
  • Communicate effectively with clients across sales, marketing, ecommerce and management teams
  • Achieve objectives and be able to evaluate multiple scenarios and make sound recommendations internally and directly to the client
  • Understanding client current/future eCommerce objectives, offering clients ROI focussed solutions
  • Analyse website traffic and sales data for trends to identify and quantify customer habits and behaviour using this data to improve online sales
  • Design deliver and manage a 12 month strategic online customer marketing program to improve brand awareness, customer satisfaction, ROI and online sales
  • Analyse and Report on campaigns
  • Manage and own the company's and client expectations and results
  • Manage online marketing initiatives e.g. cart abandonment, affiliate marketing etc.
  • Manage online sales communications, including EDM's and automated emails
  • Ensure Social Media is integrated into all marketing/sales activities
  • Learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
  • Develop, implement and/or support client online content marketing strategy to drive SEO and online sales
  • Analyse and report on-site performance and make recommendations to optimise content
  • A/B testing via VWO, Optimizely or similar
  • Develop website scopes and project scopes


The ideal digital marketing manager will have -

  • A solid understanding of the digital landscape and online methodologies with proven online growth success

  • Financial Services (B2C) or insurance experience would be a benefit

  • Strong analytical skills and the ability and translate anecdotal or qualitative data into recommendations to prove sales, user experience and brand awareness

  • Excellent communication skills with the ability to instantly connect with people and manage ongoing relationships for positive outcomes

  • Ability to define problems, collect and analyse information and make decisions, coupled with the ability to interpret a variety of technical instructions.

  • Project Management

  • An eye for online graphical design of customer facing websites

  • Excellent planning, delegation and communication skills

  • Able to manage multiple and sometimes conflicting processes

  • MS Office Skills - word, excel, Content management Systems, html and Google Analytics

  • A thorough understanding of eCommerce and online marketing principles, including:

  • Online sales principles, analysis and conversion tactics

  • Google analytics and online metrics

  • Search engine optimisation

  • Search engine marketing

  • User experience (Useability)

  • Website Architecture best practices

  • Email Marketing

  • Competitive analysis

  • Affiliate marketing

  • Social Media Marketing

  • Mobile Marketing

  • Working with design agencies

  • Project management philosophies

  • A basic understanding of :

Online technical environment

Domain name management


Content Management Systems

Job Offer

Up to £45,000 plus benefits package and performance related bonus

This job was originally posted as

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