Senior Product Marketing Manager
- Successful and established global technology business
- Work alongside key strategic technology partners, helping tell compelling stories
- Aim to develop core messaging and go-to-market propositions to grow sales revenue
- Define the demand generation tactics and channels to be executed
- SaaS-based product
The Role: This Senior Product Marketing Manager role is an excellent opportunity for a product marketing specialist to take the strategic technology partnerships to the next level, for this established and successful American business. The role holder will be required to develop go-to-market propositions, develop new sales opportunities and help move existing opportunities through the sales funnel. The Senior Product Marketing Manager will take time to understand the company's and partners' propositions, create joint value proposition campaigns, and work with the internal teams (field marketing, creative solutions, design, product team) to execute the global strategy. This is a commercial role with the remit to grow revenue for the business. The successful candidate will be able to take a complex product offering and deliver clear, concise, and compelling storytelling to take to market.
Responsibilities for the position of Senior Product Marketing Manager:
- Understanding and defining the product marketing strategy
- Working with the in-country sales teams to become an expert in the customer
- Working closely with key strategic technology partners
- Creating messaging and go-to-market propositions for the regional sales teams
- Defining the demand generation tactics and marketing channels needed to achieve company goals
- Communicating with the sales team and creating collateral, support kits and presentations
- Working with the global marketing team to help in executing marketing plans
- Being the lead on tracking/analysing campaign results and reporting on success
Requirements of this Senior Product Marketing Manager role:
- Highly educated with an unrivalled drive to succeed
- Have strong product marketing experience
- Experience of understanding customers and developing go-to-market propositions
- Ideally worked on global scale product solutions
- Strong commercial background and understanding of demand generation principles
- Ability to report to all level of stakeholders
The Company: Established business that has been around for over 40 years. The company have evolved and moved with the times creating best-in-class technology solutions. This constant evolution has continued to make this business one of the biggest IT providers globally. This is an exciting time to join this business and gives huge opportunity to the individual coming in.
The Package for Senior Product Marketing Manager:
- Salary: £70,000-80,000
- Healthy car allowance
- Company benefits
Location: The position of Senior Product Marketing Manager is based in Central London.
BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.
If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.