Digital Marketing Manager - Maternity Cover

Coast Fashions Ltd
London (Greater)
08 Mar 2018
16 Mar 2018
Contract Type
Full Time
Digital Marketing Manager

Maternity Cover (1 year contract)

We are looking for a Digital Marketing Manager to manage Coast’s Digital Marketing Strategy. Reporting to the Head of Digital, you will be responsible for the planning and delivery of customer acquisition strategies using SEO, PPC, social and referral channels. You will work closely with our external agencies to ensure campaigns achieve their ROI objectives. This is a one year contract (maternity cover) starting at the beginning of April 2018.

Key Responsibilities:

·Plan and execute the digital marketing strategy to achieve traffic/revenue goals across all digital channels

·Increase customer acquisition with a strong focus on ROI and CPA

·Forecast and manage digital marketing budget

·Measure and report performance of all digital marketing campaigns, and assess against set KPIs

·Manage the relationship and performance of external agencies

·Work with the retail and marketing teams to plan the digital marketing calendar

·Develop and manage the Digital Marketing Coordinator

Required Experience/Skills:

·Experience managing acquisition channels (PPC, SEO, Affiliates, Email, Social Media)

·Experience in a commercially focused role, ideally from a fashion or agency background

·Strong knowledge of PPC & SEO best practices

·Experience of external agency management

·Experience using Google Analytics

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