CRM Campaign Manager

Wave Advertising Ltd CVM people
London (Greater)
08 Mar 2018
17 Mar 2018
Contract Type
Full Time

CRM Campaign Manager
Contract: 12 months Fixed Term Contract
Package: £55,000-£73,000

We are working with one of the leading retail brands in the UK to find an experienced CRM Campaign Manager (12 Months fixed term), to join them to achieve their commercial goals and objectives and deliver a highly personalised suite of campaigns to their large and varied customer base. Taking responsibility for a team of 3-4 more junior Campaign analysts/ developers, you will be supporting the Senior Manager in the running of the Campaign Management team and will also be working with the SAS CI studio platform to both build and develop targeted campaigns. You will also be responsible for working with the internal clients to recognise the business requirements and translate into strategies for customer segmentation, targeting and selections. Therefore, the role really offers the right individual an incredibly varied position with a mix of responsibilities and challenges.

  • Experience within a fast-moving customer focused industry working with large volumes of customer data (Retail, FMCG, Financial services, Telecom etc.
  • Experience of working in an agency or client service background within Marketing and Customer insight.
  • Knowledge of various programming languages; SAS, SQL, Python, R
  • Experience of working with an industry leading Campaign Management tool
  • Good managerial experience and stakeholder management
  • Strong experience/ understanding of segmentation, regression and Propensity modelling techniques.

If you are interested in hearing more, please don't hesitate to get in touch with me: ************ or email me at ***************************
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