Marketing Data Analyst - Retail Sector

Reed North West, Marketing & Creative
08 Mar 2018
17 Mar 2018
Contract Type
Full Time
My client, a successful online retailer is now looking to recruit a Marketing Data Analyst to join their online marketing team. This is a new position due to expansion and growth within the business. You must have a strong data, analysis and reporting background within a commercial capacity.

Reporting into the Head of Marketing, this Marketing Data Analyst role will include:
Segmentation and targeting of all marketing data using in house system
Analysing data to gain insight into our customers information, to target concisely
Support the business with data mining to identify trends and areas of opportunity
Extending company’s data with third party sources of information when needed
Enhancing data collection procedures to include information that is relevant for building analytic systems
Processing, cleansing, and verifying the integrity of data used for analysis
Doing ad-hoc analysis and presenting results in a clear manner, supporting on key holder requirements where necessary
Provide marketing data insight to support optimisation of all channels
Provide technical SEO support to ensure the website is delivering organic traffic at an optimal level
Responsible for working with key stakeholders to build Tableau dashboards
Supporting on systems and data requirements with 3rdparties both with existing and new integrations
Keeping abreast of system developments and identifying new opportunities to improve website functionality and UX
Support with website performance monitoring and load to ensure the best member experience
Ad hoc marketing projects

Skills Required:
Must have a strong marketing analyst background, with some data, reporting and analysis experience within a commercial capacity
Possess some experience of marketing/digital marketing - desirable
Experience of working within an online business - desirable
Knowledge of these analyst skills would be desirable:
MySQL,Google BigQuery,
Segmentation of customer data
Google Analytics (Analysis & Implementation)
Google Tag Manager (Management & Implementation)
Digital Data Capture & Tag Management
Website & CMS Management
Statistical Analysis
Salary £30k-£35k - (Depending on experience)
25 days holiday + bank holidays
Flexible working hours
Social place to work

Reed Specialist Recruitment Limited is an employment agency and employment business

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