Marketing Executive

CIPD Enterprises Limited
London (Central)
08 Mar 2018
17 Mar 2018
Contract Type
Full Time

We’re looking for an experienced Marketing Executive to join our team in Wimbledon, London on a permanent basis. You’ll join a 40-strong in-house Marketing team and you’ll be responsible for planning and delivering marketing campaigns to drive membership and revenue.

You will be one of 10 Marketing Executives responsible for campaign delivery. You will manage multiple integrated campaigns and work as part of a busy, professional marketing team.

You will design and deliver campaign plans using analysis and testing to identify the most effective approaches. Through our Salesforce CRM system, you will select your target groups from our extensive database. You’ll set and manage budgets and evaluate campaigns to improve effectiveness.

Activities and channels may include email, social media, print and online advertising, outbound calling, direct mail, newsletters, content marketing, webinars, events, enquiry capture and follow up. You will write compelling copy and develop segmented messaging to improve your results.

You’ll work closely with other parts of the marketing team including design, data and analysis, social media, brand, PR and corporate communications. You’ll liaise directly with stakeholders across the business and external partners.

Experience of direct and digital marketing over several years are both essential for this role, as are strong planning and campaign management skills. You will be of graduate calibre, ideally a CIM postgraduate or equivalent.

This is a great opportunity to join one of the UK’s most respected professional bodies and work in a large, professional marketing team.

How to apply

Please submit your CV and cover letter outlining your experience of:

1. Direct and digital marketing

2. Planning marketing campaigns.

If this role describes you and your career aspirations, then click APPLY.

Who is CIPD?

We’re the professional body for HR and people development. We’re an independent, not-for-profit organisation and we exist to make work and working lives better. We have the vision, agility and strength to make a real difference to our members, to businesses, to the economy and to all working people.

What’s more, we also walk the walk. We’re passionate about developing our people and offer a wide range of professional development opportunities and benefits, such as 28 days holiday, free two-course lunch and flexible working hours.

Join us to make a real difference to the world of work.

CIPD: valuing everyone as an individual!

The CIPD define diversity as valuing everyone as an individual - we value all our employees, customers and clients as people. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met.
We are committed to employment practices that promote diversity and inclusion in employment regardless of age, disability, gender, sexual orientation, gender reassignment, marriage and civil partnership status, pregnancy and maternity status, race, religion or belief.

Similar jobs

Similar jobs