Marketing Insight Executive (Large Blue Chip Org)

Jenrick Commercial
Cardiff (Caerdydd)
08 Mar 2018
15 Apr 2018
Contract Type
Full Time
Marketing Insight Executive, Large Blue Chip Company, Perm, Up to £40k*

A fantastic Opportunity as a Marketing Insight Executive has arisen to join one of the UKs largest Investment Management Companies.

This is an amazing opportunity for candidates with experience in Marketing Insight/Propositions to join a great team in a fanntastic organisation.

Job Duties

- Principal Accountabilites:
- Work with the Proposition Manager to develop the overarching proposition strategy across distributions channels, partners and audiences; ensuring strategic alignment across teams.
- Use customer and market insight to develop brand defining and/or superior value propositions that make customer lives better; demonstrating a deep understanding of customer needs and wants.
- Work with Proposition Manager and key stakeholders to agree, define and manage the proposition pipeline; aligning multiple priorities and key deliverables across teams to deliver the overarching proposition proof points/reasons to believe.
- Introduce new propositions using design thinking, lean startup and agile methodology; ensuring initiatives can be tested, developed and delivered at pace - whilst remaining customer centric and commercially viable.
- Ensure all new developments follow the appropriate governance process to effectively manage and mitigate risk; Where appropriate, challenge and review processes.
- Work with Proposition Manager and key stakeholders to compile papers, presentations and business cases to drive change within the business (leading and influencing change); building robust recommendations based on market and customer data, insights and research.
- Actively manage the effectiveness of propositions to ensure each proposition remains relevant to the target market and strategic direction; making recommendations to improve the proposition (or withdraw if appropriate).
- Work with marketing communication teams to ensure alignment; creating headline propositions for large scale marketing campaigns if needed.
- Work with and mange 3rd party relationships with partners and agencies; building strong relationships and managing commercials.
- Foster strong relationships with key stakeholders (customer analytics, insight and research, product, marketing and distribution); actively demonstrating value add through strong communication, collaboration and delivery.
- Professional Development: Keep abreast of market landscape (regulatory and competitor) and customer trends; analysing the impact / opportunities for Insurance.

Skills Required

- Qualifications:
- Educated to degree level desirable but not essential


- Experience of the proposition development, change processes and PLM
- Experience of delivery of propositions to different customer segments
- Experience of the creative process and briefing agencies to clearly defined set of objectives
- Understanding of the risk and regulatory environment in which the financial services industry operates; and the impact it has on marketing communications


- Self-Motivated: Ability to set and reach own goals, and work in an agile environment (hot desk, travel where required for role, working from home etc)
- Enthusiastic and Resilient: Positive outlook; ability to remain positive in adversity or when faced with uncertainty
- Team Player: Works well in a team; is respectful of other team members experience/skill sets; is willing to go above and beyond to get things done
- Customer Focused: Genuine passion for the customer – and finding ways to align customer needs to organisational value
- Communication: Good verbal and written communication skills; and ability to communicate/influence at a senior level
- Relationships: Able to work in a cross-functional environment; and develop strong working relationships across multiple locations
- Logical Thinking: Numerate, analytical and decisive; Ability to analyse insight and data to feed the creation of compelling propositions

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