Marketing Manager

London (Greater)
08 Mar 2018
16 Mar 2018
Contract Type
Full Time
Seeking a skilled Senior Marketing Manager or Head of Marketing who has experience in working on B2C exhibitions and/or festivals. A passion for outdoor sport and travel is essential.

The Role:

A senior marketeer with experience in team management and the ability to move smoothly between tactical, operational and strategic marketing.

Leading a team of two marketers, the Head of Marketing will be responsible for delivering the annual marketing strategy and plans for two major consumer exhibitions in London.

Key Requirements:

* Understand and set suitable strategies for segmentation and personalisation
* Understand the key drivers for channel performance optimisation
* Set marketing objectives that correlate to overall business objectives
* Understand how to prioritise objectives and goals and manage essential workflow including dependencies
* Determine your addressable audience and creative effective marketing segments
* Create marketing communication plans that align with your marketing objectives and your product marketing goals.
* Determine the optimal marketing channel mix across owned, earned, shared and paid media
Create robust customer journey maps and understand the role of communications to influence the customer/buyer journey
* Manage cross channel integration and optimisation for consumer shows
* Develop marketing propositions for all audiences
* Develop suitable messaging for all channels based on marketing propositions
* Manage the content publishing process so optimally map proposition, message, audience and channel
* Develop test and learn strategies for your content messaging

Key Skills:

* Proven ability to create and implement effective campaigns
* Outstanding planning and organising ability
* Some solid management experience
* Excellent verbal and written communication skills
* Great relationship builder internally and externally
* A strong creative flair underpinned with hard core technical abilities
* Can be both strategic and tactical in the appropriate circumstances
* Experience in outdoor media marketing would be advantageous

Why this is a great opportunity:

* The opportunity to be part of an ambitious events division, with impressive expansion and new launch plans
* Great location - Central London
* Salary on offer is £45,000 - £55,000 plus 10% bonus
* Fantastic employee benefits
* An iconic brand, focused on providing a perspective that allows people to progress in life
* A working culture that rewards performance, values its people and embraces diversity of thought and opinion

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