Senior Social Media & Content Executive

08 Mar 2018
07 Apr 2018
Contract Type
Full Time

A Senior Social Media & Content executive is sought by a leading hair salon organisation. With over 250 salons in the UK, they are looking for an accomplished Social Media professional to join their team based in Coventry.

The Role:

Reporting to the UK Marketing Manager, as a Senior Social Media & Content Executive you will be responsible for delivering the Company's social media strategy across brand marketing campaigns, content strategy and managing the social insight programme. Your duties will include:

  • Play a key role in developing and owning the social media strategy for the company's three brands
  • Manage the Social Media Assistant's workload
  • Create and manage content calendar for all social channels and blogs
  • Design and create social ad campaigns for all brands
  • Establish social and content KPIs and report on these monthly to key stakeholders
  • Manage the influencer marketing strategy, including the existing ambassadorship programme
  • Work closely with the wider marketing/eCommerce team and PR and digital agencies to ensure a multi-channel approach to all campaigns
  • Use community management tools to monitor conversation about our brands and plan effective responses
  • Stay ahead of social media and SEO trends and developments, and feed these back to the business
  • Any other duties as appropriate and required

The successful Senior Social Media & Content Executive will demonstrate:

Essential Skills:

  • Degree educated or compensating work experience
  • At least 2-3 years in similar role
  • Strong communicator with excellent verbal and written skills
  • Experience of delivering a social media/ content strategy
  • Strong working knowledge of social media channels and social management tools such as Sprout Social and Hootsuite
  • Experience of managing organic and paid social media campaigns
  • Comfortable with analysing and reporting on the success of campaigns using tools such as Google Analytics and Facebook Insights
  • Able to construct key relationships with internal and external stakeholders
  • Able to work autonomously and under pressure

Desirable Skills:

  • Photography/video editing
  • Experience of influencer marketing
  • Knowledge of hair, beauty, fashion and celebrity
  • Experience with a haircare/salon brand
  • Experience managing agencies and/or a small team


  • Circa £25,000 salary
  • 3% pension contribution
  • 1 x salary Death in Service
  • 50% discount on hair services
  • Access to company's online flexible benefits website
  • Free on-site parking
  • Easily commutable from the train station and via regular buses
  • 20 days holiday plus bank holidays

Senior Social Media & Content Executive

Coventry, Warwickshire

Circa £25,000 + benefits

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