Brand and Commercial Manager, Iconix Europe

Iconix Europe
London (Greater)
08 Mar 2018
17 Mar 2018
Contract Type
Full Time


Iconix Brand Group Inc., is the world’s premier brand management company and owner of a diversified portfolio of strong global consumer brands across fashion, sports, and home industry segments. Iconix specializes in licensing, marketing and merchandising its brand portfolio and has over 1,100 licenses with leading retailers and manufacturers worldwide that sell across various distribution channels from the mass tier to the premium market, as well as through various media outlets.


The Brand and Commercial Manager is responsible for the execution of brand expansion strategies and marketing support for the brands in our portfolio, to maximize the exposure of our brands and to capture the full market potential for royalty income.

S/he will be responsible for growing company revenue across the European markets through the proactive management of existing and prospective licensees, retailers, operators and manufacturers. The primary objective of the role is to build the business through organic growth and new business generation over the next 5 years. The ideal candidate will have excellent business development, presentation, selling and negotiation skills.

This individual will be required to thoroughly understand the Iconix model, the positioning of its brands, and the company’s unique value proposition.

Essential Duties:

·Responsible for the brand management of designated Iconix Europe brands

·Drive commercial development of those brands and others in the portfolio, generating new business via lead generation and follow up, attending industry events

·Work through the process of contract negotiation and editing to secure signature, and manage those ongoing relationships thereafter

·Review ranges with key retail and licensee partners, attend all market appointments and ensure the brand DNA is being upheld

·Build relationships with all licensee or retail partners to identify ways to generate additional revenue in accordance with the Global and European Strategy including product category extensions, territory extensions, the additions of new brands or sublicense/partner networking opportunities

·Assist in the formulation of marketing programs in conjunction with the Marketing Manager and actively lead the roll out of these to partners

·Manage all product approvals, line reviews and sample traffic for managed brands

·Responsible for the basic financial revenue on all respective brands in accordance with the European Strategy and licensee business plans

·Manage communication to all partners on financial goals, trend and brand direction, merchandising and marketing strategies

·Coordinate key retail meetings to support our partners in meeting and exceeding revenue projections in accordance with the European Strategy

·Management of social media channels including daily posting in conjunction with the Marketing Manager

·Communication with the US and international teams, including the drawing up of monthly pipeline reports and hosting pipeline calls

·Aid the collection of retail sales reporting, analyze and distribute analysis to peers in order to identify growth opportunities in accordance with the European Strategy

·Involvement with Sales budgeting, forecasting and the development of both growth plans and performance enhancement plans for the existing business, including supporting and in some cases driving new business development initiatives where required

·Work in partnership with the Iconix Europe team to build strategies and initiatives to increase brand awareness and accomplish financial goals

·Draft and manage annual timelines and action calendars for all respective brands

·Maintain style guides and packaging for each brand

·Development of graphics and design work for use in brand guidelines, styleguides and the like

·Take an active role in the development of The Hub international platform, ensuring it is kept up to date with latest brand developments

Desired Skills and Experience:

Candidate must be a highly motivated sales and brand management professional who thrives in a fast-paced, multi-tasking and results-oriented environment. A successful candidate will be a curious and creative problem-solver who revels in the design of brand management strategies and the tactical day-to-day pursuit of sales. S/he will have strong written, verbal, and interpersonal communication skills and the ability to work independently and in a team environment, both locally and at a distance.

Preferred candidates will have experience in the following areas:

•Building and managing long-term strategic relationships, especially in the apparel, retail, wholesaling or related industries of Europe

•Pursuing sales opportunities through both direct and indirect channels

•Taking a hands-on approach to tactical/transactional business development

•Working effectively with senior management and able to clearly define, communicate and deliver upon relevant value propositions

•Presenting/communicating in both small and large groups, internally and externally

Essential Requirements:

•Minimum 2 years of experience in sales or brand development

•Proven track record of achieving annual sales, profit and strategic goals

•Minimum 2 years of active sales and deal negotiation, ideally with a transactional focus in or similar to licensing or franchising

•Experience in managing brand management/marketing initiatives

•Ability to think strategically and execute tactically

•Excellent negotiation and contract management skills

•English fluency is a must; aptitude in other languages a plus

•Ability to maintain a strong two-way information flow with team colleagues

•Must have strong ethics, integrity, and the passion to succeed in a challenging but rewarding environment

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