Digital Marketing Manager (Broadband services)

Peoplecom Ltd
16 Feb 2018
21 Feb 2018
Contract Type
Full Time

"Digital marketing manager" "digital marketing" marketing

Digital Marketing Manager (Broadband services)

Up to £40k base plus 10% bonus plus benefits

London (Hammersmith)

The mission

Our client is more than just an internet service provider; it also installs its own fibre infrastructure into multi-occupancy buildings, bringing the UK’s fastest internet speeds to users. Your mission will be to drive and support marketing activities required to raise awareness and have a positive impact on our target audience of residents and businesses in key UK towns & cities.

As the Digital Marketing Manager, you should have in-depth marketing experience and a passion for digital technologies. You will be responsible for developing and implementing the digital strategy, as well as monitoring and improving the performance of key digital channels that you will be responsible for. You will work closely with different teams and third parties to communicate & raise awareness of their superior service and value proposition, to ensure consistency through all digital marketing channels, and ultimately to achieve our business objectives.
You will ideally have a degree in Marketing or equivalent, and have experience in digital marketing in multi-channel environments, preferably working with third party partners and agencies. You will have experience in managing affiliate relationships, building and implementing display, search, PPC and social media campaigns. You enjoy working in a fast-paced team where your contribution is vital.

Reporting Line
Reporting to the Head of Digital

Responsibilities and duties will include:

  • Creating and implementing the digital marketing strategy and roadmap and manage digital channels (search, affiliates, display and social media) to create brand awareness, generate leads and orders
  • Managing digital operations, creating, designing and delivering campaigns
  • Proposing strategy and designing test plans to increase the performance and engagement
  • Improving digital content, metrics, design and conversions across all key customer journeys
  • Monitoring and optimizing budget spent, KPIs and ROI for digital campaigns
  • Creating, building and delivering specific digital projects
  • Managing relationships with third parties i.e. creative agencies, digital partners, social media platforms, key influencers

Person specifications
(Essential and desirable):

  • BA/MS degree in management, marketing, engineering or a related field
  • B2C digital marketing background with proven results
  • Proven ability of being a digital expert, creating and implementing digital strategies
  • Ability to build effective and innovative digital initiatives to increase online traffic, leads and conversions
  • Experience in managing and optimizing search, display, affiliates, digital content, and social media
  • Experience with A/B testing, multivariate experiments and performance reporting
  • Strong analytical skills, data-driven and critical thinking
  • Ability to convince and work with internal stakeholders, third parties, peers and senior management
  • Commercial acumen and evidence of setting and delivering KPI’s and budget
  • Initiative taking, autonomy, ability to work independently and flexibly
  • Creative skills for contributing new and innovative idea

Major KPIs:

  • Brand awareness
  • Website visits and conversion
  • Traffic, CTR
  • Orders, leads on digital channels
  • Budget spent

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