Customer Acquisition Manager
Responsible for the key resources to drive customers to the online buying experience with the establishment of key traffic-driving partnerships online to include Paid Search (PPC) and Search Engine Optimisation (SEO).
Create and drive store awareness both online and offline, promote seasonal buying opportunities and merchandise multi-channel prospects.
The ability and knowledge to choose and recommend selected affiliates and utilisation of Social Media and Social Media Engagement.
PPC: Analysis of campaigns, manage budgets
Affiliates: Identify, recruit and develop affiliate relationships; Drive incentives to meet KPIs; Communication with partners; Accountability for all affiliate budgets, admin and delivery of campaigns; Analyse and evaluate campaigns; Liaise with stakeholders at all levels to communicate on results; Deal effectively with sites and other 3rd party avenues
3rd Party Sites: Groupon Etc
Ebay and Amazon: Setting up of product feeds, Reporting
Metrics: Unique visitors, reporting and analysing by source e.g. number from partnerships/ number from search and number from Social Media; Cost of paid search and customer acquisition; Click through rates on advertising; Tracked advertising click throughs to purchase consideration
Tools: Google Adwords, Google Analytics, Monetate, SLI, Criteo, EAFusion, Webgains, Ebay and AmazonCustomer Acquisition Manager requirements include...
The successful candidate will demonstrate the following personal qualities and attributes:Confident and self-motivatedCreative and enthusiasticExcellent organisation and project management skillsSkilled communicator with first class communication skills both written and verbalHigh degree of attention to detail, especially when working under time pressuresAbility to work autonomously, often to tight deadlines, able to manage own workloadFlexibility, adaptable, team orientated
If you have the required skills and proven experience, then we would like to hear from you.
This job was originally posted as www.totaljobs.com/job/79412899