Direct Marketing Executive

London (Greater)
14 Feb 2018
21 Feb 2018
Contract Type
Full Time
Direct Marketing Executive

Refuge is the UK`s largest provider of specialist services for victims of all forms of gender-based violence (domestic, sexual, so called ‘honour` violence, trafficking, prostitution, forced marriage, stalking and FGM). Every day we support over 6,000 women and children in our national network of services. These include Independent Domestic, Sexual and Gender-based Violence Advocacy services (IDVAs / ISVAs and IGVAs), community outreach, specialist refuge accommodation, sanctuary services and culturally-specific services and the Freephone 24 Hour National Domestic Violence Helpline (run in partnership between Refuge and Women`s Aid). We advise Government and lobby hard to keep violence against women and girls high on the public agenda. We run award-winning prevention and public education campaigns, managing a busy press office and website, and we are an accredited training provider.
We give a voice to the voiceless.

Position: Direct Marketing Executive
Location: London
Job Type: Full Time, Permanent
Hours: 37.5 hours per week
Salary: £25,883 - £31,059 per annum
Benefits: include 28 days annual leave, employee assistance programme, death in service benefit and childcare voucher scheme.

Closing date: 17th February 2018
Interview date: W / C 29th February 2018

About the role:

This is an exciting time for a dedicated direct marketing executive to join the passionate and dynamic fundraising team at Refuge and make a mark in the women`s sector.

This key role will implement Refuge`s individual giving strategy, working closely across the fundraising team to maximise income achieved from individual donors.


- There is huge potential to grow income achieved from individual donors at Refuge.
- This role will focus on the effective retention of our existing supporter base, maximising life time value and ensuring our supporters are loyal and committed to the cause.
- Acquisition of new supporters, largely based around small, digital marketing activity, will also feature with key opportunities to attract new supporters throughout the year for example through our main Christmas appeal.

About you:

- You will have a full understanding of direct marketing techniques employed in the charity sector and experience of working in a fundraising or marketing environment.
- You will be up to speed with codes of practice, regulations and the upcoming GDPR changes and how they will impact on approaches to individual supporters.
- You will be keen to develop your career and have a positive, creative outlook, keen to look for new ways to keep our donors engaged.
- You must have an upto date knowledge of the current and forthcoming data protection regulations, you will be an energetic, highly motivated individual with a passion for Refuge`s work.

You may have experience of the following: Direct Marketing Executive, CRM Marketing Executive, Database Marketing Manager, CRM Manager, Email Marketing Executive, eMarketing, Online Marketing, Internet Marketing, Campaign Executive, Campaign Manager, Digital Marketing, etc

This vacancy is being advertised by EasyWeb Recruitment, the UK`s leading Online Recruitment Agency. The services advertised by EasyWeb Recruitment are those of an employment agency. No terminology in this advert is intended to discriminate on the grounds of gender, race, disability, age, sexual orientation, religion, or belief, and we confirm that we will gladly accept all applications

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