Global Franchise Digital Designer/Asset Coordinator

London (Greater)
12 Feb 2018
21 Feb 2018
Contract Type
Full Time
The Digital & CRM Marketing Manager is responsible for developing and executing digital and CRM strategies for Gap Inc Strategic Alliances in alignment with the brands global strategies and country/ partner requirements.

Drive online performance
·Develop strategies & programs to drive traffic, dwell time and database growth across all partner non-transactional websites for all brands
·Manage the seasonal updates and partner requests for the non-transactional websites via supporting agencies
·Partner with franchisees local agencies and the global marketing teams to develop and execute digital media strategies across all platforms for Gap Inc
·Partner with Brand Managers and the business development team on new website launches, long-term strategy & seasonal planning.
·Manage the updates, site performance and onsite digital campaigns for all standalone transactional partner websites for all brands

Focus on customer acquisition and data driven marketing
·Develop & manages a franchise CRM loyalty program framework.
·Partner closely with franchise partners to manage program implementation, including customer proposition, contact strategy, customer lifecycle management, customer segmentation and program analytics.
·Monitor programs post-launches to ensure program health and ROI.

Advise and support internal and external partners
·Contribute to the seasonal briefs from a digital and CRM perspective for all brands
·Evaluate & support the brand managers with the approval of digital seasonal plans ensuring global brand consistency & local relevance. To include but is not limited to 3rd party partnerships, localized email creative, display media, website content, SMS and loyalty collateral.
·Create and develop digital tools for partners, including creative templates (email, display + applications), website content & digital advertising assets with the support of the franchise creative lead
·Develop educational tools and cascades to franchisees to drive proficiency & innovation in digital & CRM to build awareness of best practices and the latest industry developments
·Promote a spirit of marketing innovation and identify new digital ideas with internal teams and local partners for pan-regional opportunities.
·Regularly gather feedback from franchise partners to drive continuous process improvement & effective support
·Provide regular status, campaign results & updates on all franchisee digital platforms to the wider marketing team
·Budget management and reporting

·Partners with key contacts around the globe including the marketing team, global marketing and ecomm in the US & in-market teams around the globe.
·Responsible for managing multiple projects at one time - should be able to prioritize workload to meet deliverables.
·Will use proven proactive & persuasion skills to ensure market and all brands objectives are met
·Will be the digital marketing expert to guide the wider team and partners in sound strategy planning and decision-making in partnership with the franchise brand management team

·Ability to take the role of consultant advising on effective digital and CRM programs in partnership with franchisees
·Ability to build strong relationships internally & externally with stakeholders to help make informed decisions
·Works well with creative lead to translate objectives into clear, actionable creative direction
Customer-centric & data-driven approach to marketing

Knowledge, skills & abilities:
- Customer centric & data-driven approach to marketing with a passion and interest in the ever-evolving online space
- Highly flexible, open minded and adapts well to changing environments
- Comfortable with a mix of strategic and tactical assignments
- Test and learn mentality
- An extensive understanding of CRM, digital marketing & digital advertising within a retail environment
- Energetic with a passion for Gap Inc brands as well as fashion/retail industry
- Excellent written/verbal communication skills (ability to communicate effectively virtually across time zones/cultures)
- Proactive & detail oriented, with strong analytical and organizational skills, and a keen sense of urgency
- Experience managing multiple priorities, while working under strict deadlines
- Ability to be self-directed especially in periods of ambiguity
- Demonstrated experience working with vendors, agencies & clients
- Strong grasp of customer relationship & loyalty management, data management & lifetime value
- Driven to succeed in a fast paced atmosphere

Minimum experience:
·Like for like role in digital marketing with a minimum of 6 years’ experience
·Retail marketing experience essential, franchise experience a plus
·Good understanding of global retailing
·Project management
·Strong exposure to customer lifecycle management
·Excellent understanding of web/e-mail tracking technology
·Excellent understanding of statistical analysis
·Knowledge & understanding of digital marketing industry best practices
·Proficiency with Word, Excel, PowerPoint, Outlook, database management systems and website platforms

Physical Requirements:
·Attend late night or early morning conference calls
Available for travel if required

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