Brand Manager I&D
Job Summary: Do you want to work for a Global Pharmaceutical company where you will get recognised for your hard work and commitment? Look no further, apply today. Brand Manager, to join their Immunology & Dermatology business. Job purpose: The purpose of the Brand Manager - I&D role is to beresponsible for the implementation of operational brand plans, to optimise sales, market share and/or revenue growth for a defined brand or portfolio of brands in the short- and long-term. Key Responsibilities: •Provides input to the brand strategy processes in-line with Global/CPO direction, i.e. Patient Journey mapping, strategic planning, operational brand planning •Optimizes channel/promotional mix for individual brand through appropriate resource allocation that meets brand objectives and customer needs •Prioritises appropriate targeting, positioning and messaging across all customer segments •Monitors and controls expenditure of own activities, in line with agreed budget •Supports development and tracking of sales forecasts, under direction from leadership team •Identifies specific insights using market research, competitive intelligence and understanding of disease areas •Develops and implements promotional tools, e.g. sales aids - Implements marketing tactics and marketing mix, tracking effectiveness through defined Key Performance Indicators (KPIs) •Executes the national/international key opinion leader (KOL) development programme & manages effective agency partnerships •To anticipate future trends in disease management and market environment which are likely to affect the performance and potential of the product About Novartis: Our mission is to care and cure; We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life. We also want to provide a shareholder return that reflects outstanding performance and to adequately reward those who invest their money, their time and their ideas in our company. Benefits of Working for Novartis: Competitive Salary Annual Bonus Strong Work/Life Balance, flexible working Top UK Employer Pension Scheme Share Scheme Paid holidays Comprehensive Medical Insurance Subsidised Canteen Employee Recognition Scheme Sports & Social Club ‘I came for the job, I stay for the culture’ #LI-NOV Minimum requirements The ideal candidate will have: •University degree in Science and/or degree in Business/Marketing. •Professional qualification in marketing •Fluent in English •Operational marketing experience with a focus on product/brand management including customer facing/sales experience •Experience in the pharmaceutical with insights in patient support programmes, multi channel campaigns and a consumer focused mindset. •Knowledge of OTC environment is an advantage.