CAMPAIGN MANAGER - RETAIL FINANCIAL SERVICES

Recruiter
McGregor Boyall Associates Limited
Location
Farringdon
Posted
09 Feb 2018
Closes
16 Feb 2018
Contract Type
Permanent
Hours
Full Time

CAMPAIGN MANAGER - RETAIL FINANCIAL SERVICES

BASED LONDON

c£250-300 A DAY

3 MONTH CONTRACT, POTENTIAL TO EXTEND

Our client a leading global financial services business is looking for an experienced campaign management professional to join a growing marketing team. You'll need experience in managing integrated marketing campaigns, to include DM, advertising, email marketing and website content, gained in the financial services sector.

This is a key role within the marketing team where you will be responsible for designing and delivering integrated marketing campaigns including DM, advertising, email marketing and website content. You will work closely with external agencies and will be responsible for measuring and analysing post campaign data.

  • Plan and deliver marketing campaigns, programmes and initiatives to help deliver key projects, regularly taking a leading role and ownership of projects.
  • Assist in the development and delivery of both customer acquisition and retention activity across the marketing mix.
  • Build and manage relationships with internal stakeholders, and external customers (agencies and other suppliers/contacts)
  • Establish project and marketing plans for cross-channel campaigns including digital (email, display, web, video); offline (direct mail, press, marketing collateral); events, and maintain status of multiple projects at all times.
  • Manage projects end-to-end ensuring deliverables are high quality and innovative - and delivered on time, on brand, on budget and meet brief.
  • Define targeting and measurement needs for campaigns and activities to measure effectiveness.
  • Measure, report and analyse key campaign performance kpis with recommendations for campaign optimisation.

Experience required

  • Strong experience in campaign management, with experience managing integrated campaigns (including DM, advertising and email marketing)
  • Experience in marketing gained in the B2C / consumer facing financial services sector
  • Experience in budget management
  • Strong project management skills
  • Experience tracking and measuring data / ROI
  • Strong stakeholder management skills and ideally experience managing external agencies

Please send your CV to Annie Harper via the link provided

McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.

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