Head of Online & Events Marketing - Washington DC, New York, Boston

FT Recruit
Great Usworth
11 Feb 2018
21 Feb 2018
Contract Type
Full Time
Head of Online & Events Marketing
Location: Will be a home-based role. Ideally, we'll be looking for candidates from Washington DC, NY, or Boston, but Kansas or Austin are also viable options.
Salary: Up to $100,000 per annum
Job type: Permanent

Client was founded in 1990 in the UK, it has established itself as the leading global provider of specialist higher education and careers information and solutions.

The Role
We are looking for an enthusiastic, goal-driven & self-motivated Head of Online & Events Marketing for the North America Region. The ideal candidate will lead a team & be responsible for articulating the future strategy for building/adapting our online properties for the US domestic market, event marketing success in US & brand building in the region for various our offerings. The role will lead a team of approximately 10 marketing staff (including remote offices) and be responsible for generating event attendance at approximately 70 events per year.

Online: This position will help conceptualize and develop a strategy for our online portals in the US. The position will also be responsible for articulating the development requirements for mobile/tablet enabled versions of our portals.

Content development: Develop content strategy to cater to the US under graduate, graduate and business aspirants. The content should be engaging thus encouraging repeat visits and stickiness to our website portals.

Digital marketing: Build traffic though organic searches, paid searches, social media, partners, affiliates etc.

Event Marketing Strategy: Building and leading the marketing strategy for the North America region for all our events – Undergraduate, Masters and MBA & be responsible for developing & effectively deploying marketing strategies for the region, driving an annual increase in ROI.

Team Management: Managing & motivating a team across different offices and driving success through innovation in online & event marketing

Budget Management: Being responsible for a sizable marketing budget ensuring improved ROI across the region by implementing strong, diverse marketing campaigns

Research and New Partnerships: Driving the team and yourself to research new institutions, media and websites to create mutually-beneficial long-term associations to increase the number of media partnerships in the region

Relationship Management: Managing existing partnerships and strengthening the associations to drive higher volume of candidates from current partners by using new, innovative marketing techniques

Campaign Analysis: Maintaining a strong focus within the team on campaign analysis via multiple platforms including Google Analytics as well as our in-house tracking system to create timely reports and using the insights for marketing plans for upcoming events.

Business development: Help build our other online solutions business in the US.

The successful candidate will have most of the following:
Masters/ MBA degree is desired. Undergraduate degree essential
10+ years proven marketing experience ideally for B2C
Marketing experience in the North American market is critical
Leadership and line management experience of at least 3-4 years
Excellent English, both written and verbal
A proven track record in the delivery of integrated marketing communication strategies
Exceptional budget management and analytical reporting skills
Ability to juggle multiple projects at one time
Be a forward thinker - be able to pre-empt challenges and have a problem-solving approach
Have excellent peer-to-peer communication skills
Be able to handle conflict and lead positive change
Great team ethic and be able to work and lead a diverse, international team

Non-negotiable skills:
Focus on events marketing. The candidate will need to know exactly how all the processes run, and be able to ensure that it runs smoothly
B2C experience in the US market will be imperative, and background in Education would be preferably
Digital online marketing experience - the candidate needs to be able to understand analytics reports presented to them and direct general online marketing strategies.

Team set up:
The candidate will be liaising on a regular basis with the other home-based managers around the US, as well as Sales teams in US and UK, Ops Director in UK, and 5-strong marketing team in London.

15 days holiday
Private Health Insurance

Interview Process:
3 stages - all most likely to be over Skype. Final stage can be a F2F if the diaries align properly.
There may be one extra stage, but will depend on the candidate and HM availability.

If you have further inquiries about this role, please don’t hesitate to contact our office at: +44(0)203--371--7671

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