Senior Social Media Manager (Sports)

Recruiter
Hope&Glory PR
Location
London (Greater)
Posted
12 Feb 2018
Closes
16 Feb 2018
Contract Type
Permanent
Hours
Full Time

About us

Leading brand communications agency Hope&Glory creates award winning social, digital and PR work for a global roster of clients including adidas, Airbnb, Sony and IKEA.

Overview

Are you one of the best social and digital experts out there with a passion for sport and streetwear and ready for a new challenge in your career? If so, this is one job opportunity you won’t want to miss.

We’re looking for a talented Senior Social Media Manager to come on board and work solely on one of Hope&Glory’s iconic sports brand accounts, sitting within the client’s office on a full-time 12month fixed term contract initially.

This is a rare opening for the right candidate; you must be the best of the best – skilled in social and digital, and ready for the next step of your career working within one of the leading fitness brands on the market with the history and heritage to match.

The right candidate will be looking to lead and drive social strategy and content work for the brand in London.

This is one role that will allow you to be part of the future defining sports culture.

Key role within the organisation

The Senior Social Media Manager will implement and develop a cohesive social media strategy; maintaining and further developing brand strength and market position in the UK.

Leading the social media strategy and guiding paid media spend in London for a specific category within the leading sports brand, you will –

  1. execute global key city social strategy
  2. land key campaigns with impact
  3. drive paid social media initiatives that drive brand desire and increase traffic to .com.

In addition, as part of the role you will ensure innovation is landed in key campaigns across priority social platforms (FB, IG, Snap, Tw, YT), and develop strong relationships with key social channels.

We want to be recognised as best in class for social media (paid and organic) and a leader in influencer marketing/asset publishing.

Key Responsibilities:

  • Lead strategy on the role of the category social and digital publishing output
  • Develop, co-ordinate and land publishing campaigns ensuring that key elements of the brand strategy are incorporated
  • You will be specifically responsible for the social media laydown of all of category campaigns and content – working into a Director of the team
  • Overall responsibility of output of all social media organic, and paid strategy and spend in London/UK for the category
  • Strategic and executional lead on how the social media spend is invested for the particular category with a budget of over €1m
  • Organisational and executive leadership
  • Ensure all social activity and content follows sign off processes
  • Regular monitoring of latest social media trends
  • Regular monitoring of competitor brands in social media
  • Work with Western Europe ecomm team to ensure alignment and maximise traffic driving and sales opportunities
  • Works with the Director of Analytics and Planning to continuously look to measure success of output and change activity accordingly

Manage resources:

  • Strategize and advise on all social media key campaigns
  • Strategic guidance on all social media spend
  • Manage external agencies to augment / adapt / create marketing materials. Work with these agencies to provide advice on all digital media spends
  • Plan and manage campaign budgets with agencies and media spend
  • Work with the editor team to ensure consistent, compelling and relevant content and copy is in place across platforms
  • Work with international counterparts to influence the global tools to suit the UK market
  • Work closely with the local market team to develop and land stand-out concepts
  • Work with Data-analyst to evolve social strategy
  • Continue to establish a direct link between publishing and the sales line
  • Self-initiate assignments and determine priorities
  • Additional special projects as assigned or agreed

Key skills required

  • Strong leadership skills – motivating and mentoring the wider digital publishing team to inspire the best creative planning and execution.
  • Proactive business approach; finding new opportunities for social media to impact strategic growth of the brand
  • Passionate social evangelist - understand, research and share the trends that are changing/shaping the industry
  • Passion for creative – understand importance of creative content on social and awareness of London creative community
  • Strategic thinking and forward planning
  • Think consumer-first and make decisions based on data-driven insights
  • Ability to work with, brief and influence senior management
  • Excellent communication and interpersonal skills and the ability to liaise with internal and external stakeholders
  • Excellent attention to detail, budget management
  • Ability to manage multiple projects under pressure with tight deadlines

Education and Experience / Minimum Qualifications

  • Over 5 years experience in brand marketing or Associate Director level in a marketing agency
  • 5 years experience in social / digital to Senior Manager level
  • Proven track record in digital planning and paid social
  • Passion for youth and sports marketing as-well as an understanding of street-wear culture

This job post will close on Wednesday 28th February and interviews will be taking place week commencing 5th March 2018.

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