Insight Analyst

11 Feb 2018
16 Feb 2018
Contract Type
Full Time
About the Role: -

Proactively produce customer level insight in order to:
• Identify sales opportunities through continuous review of our marketing strategies
• Identify cost saving opportunities through continuous review of our marketing strategies
Conduct project appraisals including both customer and financial impacts in the analysis
Identify and continuously test new data sources to:
• Improve our cold data campaigns
• Improve our existing customer campaigns
• Improve our understanding of customers
• Implement new trigger based marketing activity
Build customer predictive models to identify high potential lifetime value customers most likely to undertake certain behaviour (e.g. Lapse/attrite, buy, multi-buy, buy specific goods, migrate segments, respond to campaigns, respond to Main Book, Return goods, default ) and support the Marketing Planning Manager to promote the use of those models in the business.
Build, maintain and improve customer segmentation models that can be commercially used for marketing purposes
Undertake ad-hoc analysis work and projects as requested by the Marketing Planning Manager, and required by the business

About You: -

• Ability to communicate often complex data and insights in simple language to individuals and groups of people, and hone in on key findings, and clearly and succinctly answer the "so what?" question.
• Suggest the way forward to implement insights profitably, and will support with knowledge, supplementary analysis, and measurement during the end to end implementation phase.
• Take an ACTIVE role in sales opportunities / cost focus initiatives demonstrating strong commercial acumen through finding new opportunities and implementing them taking into consideration / consultation with other teams who may be affected / required to manage the change
- Diligence and attention to detail

  • Bonus Scheme
  • Pension Scheme
  • ShareSave Scheme
  • Life Assurance
  • Childcare Vouchers
  • Staff Discount
  • On-site Nursery

About Next
You know Next, but did you know we're a FTSE-100 retail company employing over 43,000 people across the UK and Ireland. We're the UK's 2nd largest fashion retailer and for Kidswear we're the market leader. At the last count we have over 540 stores, plus the Next Directory and it's now possible to buy on-line from over 70 countries around the world! So we've gone global!

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