Senior International Marketing Executive

Recruiter
Next
Location
Leicester
Posted
11 Feb 2018
Closes
15 Feb 2018
Sector
Retail
Contract Type
Permanent
Hours
Full Time
About the Role: -
• To own and deliver the short and long term sales and customer targets
• To create, develop and deliver full funnel marketing plans across key countries / markets
• To own targeted marketing via DMP; work closely with Digital Marketing to deliver highly targeted content proven to drive significant return
• To develop a deep understanding of the markets, competitors, and consumers, and to use this to continually improve the marketing plans
• Work closely with the International Trading Team, reacting quickly to market changes and formulating the longer term strategy
• Develop strong relationships with internal teams to drive results and efficiencies e.g. Digital, PR, Data, Design, Commercial & Print
• Campaign management;
- Lead multi-agency teams to develop appropriate communications platforms
- Lead wash up sessions to identify future improvements
- Develop an appropriate test and learn plan for the markets to ensure continual innovation
- Stakeholder management
• Manage the budget and forecast ensuring no over or under spends
About You: -
• Minimum 1-2 years Digital Marketing experience
• Evidence of effectively managing multiple campaigns across multiple channels simultaneously
• Good understanding of the full funnel marketing approach
• Experience of managing large budgets
• Evidence of ability to own and consistently achieve incremental sales and customer targets
• Stakeholder management skills
• International marketing experience
• Retail marketing experience
• Project management skills
• Experience of developing brand position and brand equity
• Communications / campaign platform development

Benefits
  • Bonus Scheme
  • Pension Scheme
  • ShareSave Scheme
  • Life Assurance
  • Childcare Vouchers
  • Staff Discount
  • On-site Nursery


About Next
You know Next, but did you know we're a FTSE-100 retail company employing over 43,000 people across the UK and Ireland. We're the UK's 2nd largest fashion retailer and for Kidswear we're the market leader. At the last count we have over 540 stores, plus the Next Directory and it's now possible to buy on-line from over 70 countries around the world! So we've gone global!

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