Marketing Manager

Customer Management Resourcing Limited
11 Feb 2018
16 Feb 2018
Contract Type
Full Time
Marketing Manager

Full Time perm
Sector: Marketing
Location: Berkshire

Salary circa: £40,000

CMR are recruiting for a Marketing Manager for our client in Berkshire

Salary Details

They're offering a salary of circa £40,000 depending on experience.

In additional they offer a range of company benefits including an excellent contributory pension scheme, childcare
vouchers, and season ticket loans and paid volunteering days.

What is the purpose of this role?

The successful candidate will be responsible for the planning and implementation of company marketing communications within a small team to deepen their customer relationships, achieve business targets, and improve brand perceptions. You will also be delivering their behavioural change marketing programmes which means educating their customers with help and advice to improve customer experience.

This role is for someone who is customer-focused and has strong experience in delivering successful, effective multi-channel campaigns. At the heart of this role is the ability to leverage all channels and resources available to deliver their key messages.

What makes this role unique?

This is a great opportunity for an individual to devise and co-ordinate the marketing activities, ensuring effective use of the marketing budget. It is also a fantastic opportunity for an experienced marketing specialist to support in
creating, developing and to take to market a series of regional campaigns, whilst taking responsibility for all collateral and exposure to the market place.

What will this role involve?

The role of the Marketing Manager will be to:

Support the execution and delivery of our corporate marketing strategy in line with company objectives.
Manage all aspects of their behavioural change programme including briefing and working closely with our creative agency; media agency; internal brand and design team; digital team; suppliers; stakeholders and customers.
Creation and publication of all online and print marketing materials in line with marketing plans.
Ensure strong relationships and deliver an in-house marketing service.
Work closely with the marketing team and external agencies to ensure all campaigns are aligned and integrated, overlapping messages where appropriate and leveraging other initiatives, projects and channels to maximise impact and provide better results for less money.
Ensure all marketing decisions are based on insight and aim to deliver a customer and/or business need.
Measure and report on the effectiveness of marketing communications outcomes to ensure value for money and inform future activity.
Managing the marketing budget.
Ensure all marketing delivers on our customer strategy, reflects the brand and makes commercial sense (improve customer satisfaction performance and brand net promoter score).

What skills are we looking for?

We are looking for someone with extensive Marketing experience with a strong creative outlook and passion for customer communications.
You will be a motivated individual who can work unsupervised and, having gained experience within the client or agency side.
Experience in managing below and above the line campaigns is essential.
We are keen to speak to candidates who have a strong analytical and project management skills as well as an ability to influence senior managers and stakeholders.
You will have strong interpersonal, negotiation and influencing skills and an awareness and understanding of company issues.
You will also have the capability to communicate with internal and external stakeholders and senior managers.

If you're interested in this opportunity please 'APPLY NOW' and a member of the CMR team will be in touch

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