Email Digital Marketer
FPSG are keen to hear from candidates with a background and passion for Digital and Email Marketing to take a career step with a Livingston, West Lothian based Client. This is a great opportunity to take your career on a step from your Marketing college / University work and complement the commercial experience you will already have gained using Email Marketing as a tool for increasing brand awareness and product promotion. The opportunity: You will be responsible for setting the strategy for BAU emails and work to test and develop greater personalisation, dynamic communication for various triggers/customer touch points and generally seek to make the most of the full email database. You will seek to maximise the potential performance from a customer-focussed perspective ensuring that the emails are well targeted and segmentation is as effective as possible. You will also, through A/B testing, improve the performance in terms of deliverability, open rates and CTR's, customer engagement and help decrease unsubscribe rates. The successful candidate will enjoy keeping up to date with the latest developments in the email marketing industry to complement their existing email marketing experience and have a strong understanding of best practice from design to deliverability. Key areas: Work with internal departments to develop database proficiency *Managing email campaigns from start to finish, including planning, testing, evaluating and reporting *Ownership and development of the email schedule *Database management and maintenance to help ensure customer data is correct and accurate *Grow and segment the database to help achieve key channels goals *Understanding of data protection and awareness of impending GDPR legislation *Understand best practise design principles and ensure these are implemented across all campaigns to help improve customer engagement, online revenue and multi-channel behaviour Experience: Existing email marketing experience *Working with an email marketing platform such as Responsys, Emarsys etc. *A demonstrable history of leading developing segmentation *A working knowledge of Google Analytics, Excel and HTML *Understanding of database management and development *SQL knowledge and experience *Triggered lifecycle marketing experience *Multi-language campaigns *Great attention to reading and proofreading skills REWARD If you are looking for an opportunity to work in a rewarding team environment working with the latest tools & tech, this is the role for you. On offer are excellent salaries and a supporting benefits package, complete with industry leading training in career-advancing skills. Next Steps: Immediate CV (in Word format please if possible!) reviews and interviews are being co-ordinated by FPSG and the Client in both Edinburgh & Livingston, West Lothian. Please apply immediately and also indicate if you hold a current driving licence, and/or vehicle, as the role is based in Livingston, West Lothian and is therefore easier to access by car/motorcycle, than public transport. EQUAL OPPORTUNITIES FPSG is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age.