Digital Executive

Reed Marketing & Creative
11 Feb 2018
16 Mar 2018
Contract Type
Full Time
Do you want to work for a household brand?

I’m working with a well-respected organisation with an outstanding reputation who operate locally across the nation. They are on the lookout for a Digital Executive to come in and support the development and delivery of paid search, organic search and display programmes.

You will be expected to manage the day to day activates of the paid search, organic search and display campaign activities, continuously optimising necessary changes to meet the campaign objectives.

Main duties include:
• Working closely with the Digital marketing team to implement the integrated and data driven search engine marketing strategy
• Support the devising, building and management of paid search and display campaigns across a variety of platforms
• Support paid search and display retargeting to deliver bespoke communications to drive increased engagement and performance
• Monitor website traffic using Google Analytics to identify opportunities for conversion improvement and to increase traffic
• Carry out keyword and content research to support ongoing optimisation of search campaigns
• Benchmark and report on search visibility and performance versus sector competitors.
• Research and provide recommendations on SEO, working with the Web Team to ensure SEO best practices are implemented.
• Conduct testing across paid search and display activity to deliver continual improvements in performance.
• Continually research and stay up to date and on top of digital trends and industry developments.
• Regularly report on organic search, paid search and display performance.

Skills required:
• Hands-on experience within organic search, paid search or display (agency or client side)
• A high degree of accuracy and keen attention to detail
• Working experience of using digital marketing packages such as Google Analytics and Google AdWords
• Strong analytical skills
• Good experience of digital performance and campaign reporting

This is a great opportunity to work with an incredible team for a wonderful company who value their staff, offering progression and development internally. If you feel you have the digital expertise to make a positive impact in this role then please do apply today!

Reed Specialist Recruitment Limited is an employment agency and employment business

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