Senior Digital Marketing Executive

Recruiter
Michael Page Digital
Location
London (Greater)
Posted
11 Feb 2018
Closes
21 Feb 2018
Contract Type
Permanent
Hours
Full Time

As a Senior Digital Marketing Executive, you will implement there (social media) digital marketing campaigns which generate traffic to there site, incite conversation and engagement.

The role will develop and manage an effective social media strategy and assess opportunities to achieve meaningful business results by engaging target audiences through relevant social media channels

Client Details

Michael Page are partnered with one of the leading investment management and financial services! They are globally established and looking for a Senior Digital Marketing Executive, who will heavily focus on there social media strategies to retain there existing clients but also attract new clients.

Description

As a Senior Digital Marketing Executive based in London, you will have the main responsibilities:

  • Plan, develop and execute creatively engaging digital marketing campaigns using social media and digital platforms in line with the marketing strategy
  • Develop, manage and maintain the company's social media presence
  • Work with the Content team to take core content and adapt for social channels
  • Using appropriate analytics tools, analyse specific social media activity, monitor BD opportunities and recommend action
  • Build and maintain strong relationships with key stakeholders in the business, with marketing colleagues and with compliance. Collaborate, communicate and co-ordinate to deliver high quality digital experiences
  • Create and educate people on the firm's proactive and reactive approach to issues and events on social media
  • Work with events colleagues to enhance the profile of our events and external speakers, using third party endorsement (where possible) to enhance our brand
  • Work with the Design team to create visually appealing assets for social media - infographics, banners, images
  • Measure, analyse and report performance on all digital marketing campaigns using agreed marketing metrics and make recommendations for future use
  • Produce and maintain social media best practice reports/guides and publish on the intranet to educate fee earners in the use and benefits of social media
  • Deal with social media enquiries and help the digital communications team with general website enquiries, refer and track follow up
  • Video - develop video use on our website and amongst social media/mobile apps
  • Assist Digital Experience Manager and Email and Database Assistant Manager in campaigns, general website updates, housekeeping
  • Liaise with compliance where appropriate, updating compliance logs where required with tasks undertaken
  • Monitor the competitor, regulatory, industry and economic environments in order to innovate creative and fresh ideas to the team
  • To have clear sight of the long-term ambition of the firm's marketing proposition, whilst also identifying and delivering short-term gains/quick wins where appropriate

Profile

The successful candidate, will need to have:

- Educated to degree level or equivalent professional qualification (CIM/IMC)

-Worked within B2B, professional or financial sector

Experience and Skills:

  • Demonstrable success managing multiple digital marketing channels, social media, display, SEO, digital content strategy/development etc
  • Proficient in social media platforms/tools
  • Able to take core content and adapt for social media
  • Editorial, written and communication skills for digital execution
  • Able to monitor, and adapt strategy according to insight
  • Excellent verbal and written communication skills
  • Up-to-date with the latest trends and best practice in online marketing and measurement
  • Proficient at using various analytical tools including Google Analytics
  • Exemplary accuracy and attention to detail.

Job Offer

You will receive a fantastic salary between £34,000 to £38,000 (depending on experience) + plus an excellent benefits package!


This job was originally posted as www.totaljobs.com/job/79965554

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