Public Relations Executive

Fred Olsen Ltd
10 Feb 2018
15 Feb 2018
Contract Type
Full Time
Fred. Olsen Cruise Lines is a well-established brand, operating within one of the most competitive parts of the travel industry. With high brand awareness and a clearly differentiated product, this friendly, family-managed business has an established and respected position within the industry, based on excellent service and rewarding guest experiences.

An exceptional opportunity has arisen for an experienced full-time Public Relations professional to join Fred. Olsen Cruise Lines in Ipswich in the role of Public Relations Executive, within the in-house Public Relations team.

Working closely with the Public Relations Manager and Public Relations Assistant, you will play an important part in planning, co-ordinating and executing Fred. Olsen Cruise Lines’ year-round Public Relations campaigns and projects, through a variety of media and techniques, to ensure that a clear, distinctive and impressive image of the Company is presented at all times.

In this role, you will:

Maintain effective working relationships with key consumer and trade travel writers and editors, both at a national and regional level, in traditional print media, online and across social media channels

Work to ensure that the Fred. Olsen Cruise Lines’ brand is represented and promoted in all generic cruise articles and materials

Build and maintain relationships with Fred. Olsen Cruise Lines’ wide range of internal and external stakeholders, from members of the public, to associations and organisations linked to the cruise industry

Assist with managing Company issues and situations as they occur, to safeguard Fred. Olsen Cruise Lines’ brand values and reputation

Seek opportunities to promote the varied work of Fred. Olsen Cruise Lines’ departments and further enhance the brand positioning of this award-winning cruise line

Act as an ambassador for Fred. Olsen Cruise Lines, ensuring that a consistent, positive and persuasive message is portrayed through all forms of media

Develop and promote the Company’s Corporate Social Responsibility initiatives

Assist with the organisation and hosting of promotional events and product launches

You will have a Degree or equivalent qualification, ideally in English Language/Literature, and you will have worked in a Public Relations-related position previously and have a thorough understanding of the principles of successful Public Relations, both in theory and in practice. Ideally, you will have a Chartered Institute of Public Relations qualification, or be prepared to undertake one. Confident, effective and self-sufficient when working independently, you will have excellent presentation skills; articulate, with an engaging personality, you will also be a persuasive public speaker; able to ‘think on your feet’, you will be flexible and adaptable in fast-changing situations.

As with any Public Relations role, it is essential that you are personable, well-presented and possess strong communications skills. Experience of writing a variety of communications materials, such as press releases, brochures and creative articles is essential, as is attention to detail and excellent proof-reading and editing skills.

This is a full-time role and flexibility will be required with working hours. You will be required to travel, therefore a full UK driving licence is essential, and you must be prepared to undertake such travel around the UK and internationally as the role requires.

You will have honed the ability to negotiate successfully, and to inform and persuade internal and external stakeholders at all levels, in your previous roles.

Whilst travel or cruise industry experience would be preferred, it is not essential. Public Relations knowledge and media experience is expected.

Fred. Olsen Cruise Limited offers a competitive package including pension scheme, private medical insurance, life assurance, critical illness cover, discounted holidays and concessionary cruises

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